Media Law

Serbia

The rapid expansion in the media field, especially new media, often leads to conflicting interpretations of media law. Whether you need advice on the “unbundling of rights” with regard to the utilisation of new media content (IPTV, video on demand, near video on demand, streaming or live streaming), or on how to deal with internet piracy, we can advise across the full range of media law.

One of the key areas we focus on is advising on licensing law: We provide legal advice in the drafting of contracts, securing the rights of film makers, copyright collectives, producers, studios, publishers or radio and television broadcasters and also assert these rights should infringements take place.

We have also gained comprehensive experience in the online field, with regard to topics such as affiliate marketing, search engine marketing (SEM), white label solutions or content aggregation.

Our expertise extends to providing legal assistance in setting up innovative business models in the area of new media, in connection with new forms of advertising such as "branded entertainment", as well as digitisation projects.

We advise you in media law also on litigation matters: On behalf of our clients we conduct fundamentally important court cases, e.g. in the areas of audio-visual piracy and short news reports.

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