Sports law is a complex maze, from acquiring and exploiting media and content rights, sponsorship, branding and endorsements contracts, over licensing and merchandising, management agreements and team contracts, to venue use agreements, ticketing, catering and hospitality. The industry also faces a complex array of regulatory, socio-political and legal challenges, including a renewed focus on fairness, transparency and anti-bribery and corruption.
Thanks to an in-depth understanding of your sector and its dynamics, some of the most prominent names in international sport have chosen to work with CMS over the years. Our enthusiastic sports law experts have acted on a variety of landmark deals and support our clients on complex and diverse issues.
Many sporting contracts involve international aspects. Thanks to our valuable local knowledge and global coverage, we can offer cross-border legal advice on international transactions. As sensitivity to the different legal systems and approaches to negotiations is key, we always make sure we tailor our advice and negotiation strategies accordingly.