Tom Heremans


CMS DeBacker
Chaussée de La Hulpe 178
1170 Brussels
Languages German, English, French, Dutch

Tom specialises in copyright, trademark and patent law, advertising and marketing, Internet and electronic commerce, media and technology, privacy, distribution law and commercial litigation. His clients include major food stuff manufacturers, domain name registries, retrailers, e- commerce companies and international football organisations.

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"Described by peers as a 'very brilliant lawyer', Tom Heremans specialises in advertising, e-commerce, privacy and IP. He acted for M7 Group in EUR1.5 million litigation against the collecting societies that were claiming royalties for the alleged retransmission of broadcasting signals."

Chambers Europe, 2017

"Tom Heremans is a well-regarded lawyer whom sources consider "a real specialist." He acts on IP matters related to distribution and franchising as well as on contentious trade mark, copyright and patent mandates. Work highlights include assisting UEFA with the full gamut of trade mark issues related to the EURO 2016 football tournament."

Chambers Europe, 2017

"[IP] Practice head Tom Heremans is valued for his ‘hands-on approach’"

Legal 500, 2017

Relevant experience

  • Conducting domain name disputes as accredited “.eu” or “.be” panellist or acting as plaintiff or defendant for national and international clients
  • Proceedings before the Court of Justice of EU with regard to copyright and related rights in a case regarding satellite broadcasting (Airfield)
  • Represented a printing company before the Belgian Supreme Court regarding the alleged counterfeit of software
  • Providing advice to national and international companies regarding sales promotions and comparative advertising

  • Advising sports associations on unauthorised broadcasting of football games and on piracy and customs matters
  • Representing multinationals in trade mark disputes (e.g. injunctive relief proceedings, counterfeit seizures, custom seizures, claims for damages, …)

  • Assisted an international food stuffs manufacturer in a dispute regarding design protection of a food product
  • Conducted patent litigation for an international transport company in relation to an invention of a particular tram system

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  • 1991 - Vrije Universiteit Brussel, VUB (Law Degree)
  • 1991 - Bar admission (Brussels, Belgium)
  • 1993 - Université Libre de Bruxelles, ULB (Postgraduate in Business Law)
  • 1998 - University of California, Los Angeles (LL.M., 1998)
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  • Lecturer at the EHSAL Management School and Odisee (KULeuven) on the legal aspects of marketing and of social media
  • Member of the Council for the Intellectual Property
  • Former president of the Benelux Trade Mark Association B.M.M.
  • Winner of the Wim Mak Award in 2006 of the Benelux Trade Mark Association
  • Member of the International Trademark Association (INTA)
  • Member of the Belgian Copyright Law Association
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  • « Marketing, intellectuele rechten en sociale media » (with L. Depypere) in Sociale Media anno 2015 - Actuele juridische aspecten, E. LIEVENS, E. WAUTERS & P. VALCKE (ed.), Antwerpen, Intersentia, 2015, 1-38.
  • « Le nouveau Code de Droit Économique va-t-il enfin abroger la loi de 1961 relative aux concessions de vente ? » (with L. Depypere) in R. Dupont (éd.) «Retail – Aperçu juridique - Hommage André Lombart », Larcier 2014, p. 143-168
  • « 101 marketingvragen juridisch beantwoord », Intersentia, 2018, 232 p.
  • « De Whois databank van domeinnaamhouders : enkele beschouwingen », in Les noms de domeinnamen, CEPANI, Bruylant, 2012
  • « De nieuwe wet marktpraktijken en consumentenbescherming : volledig overzicht van oud en nieuw – La nouvelle loi relative aux pratiques du marché et à la protection du consommateur »: tout sur l’ancien et le nouveau régime » , Larcier, 2010, 306 pages
  • « Domeinnamen: een juridische analyse van een nieuw onderscheidingsteken », Brussels, Larcier, 2003, book about the legal status of domain names, 228 pages
  • « Internetadvertenties en trefwoorden : het Hof van Justitie over Google AdWords », (with L. Bieseman), BMM Bulletin, 2011, p. 2-16
  • « Sports Image Rights in Belgium », co-author with T. De Jong, P, I.S. Blackshaw and C.R. Siemann, Asser Institute, 2005
  • « Alternatieve geschillenbeslechting in het .eu domein: een overzicht van de procedure en de eerste uitspraken », Bull. B.M.M. 2006, liv. 3, p. 110-117
  • « Onenigheid in de rechtspraak over de bevoegdheid inzake het Gemeenschapsmerk en over metatags als reclame-uiting », Annuaire Pratique du Commerce & Concurrence 2007, p. 133
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September 2018
101 mar­ket­ingv­ragen jur­idisch beant­woord (derde edit­ie)
December 2017
Mis­lead­ing rep­res­ent­a­tions of new "de­sign­er food"


Show only
Septem­ber 2018 News­let­ter
19 Feb 19
Stud­i­en­am­id­dag: 101 Mar­ket­ingv­ragen jur­idisch beant­woord
TOP­ICS: so­ciale me­dia, GDPR & vergelijkende re­clame
Foot­ball, Eng­land-Bel­gi­um: 15-15
15-15 is an un­likely score for the foot­ball match between Eng­land and Bel­gi­um on 28 June 2018 at the FIFA World Cup in Rus­sia. In this art­icle, the 15-15 score refers to the min­im­um age at which young foot­ball play­ers can sign their first em­ploy­ment agree­ment.
September 2018
101 mar­ket­ingv­ragen jur­idisch beant­woord (derde edit­ie)
20 Nov 18
Stud­i­en­am­id­dag: 101 Mar­ket­ingv­ragen jur­idisch beant­woord
TOP­ICS: so­ciale me­dia, GDPR & vergelijkende re­clame
CJEU rules that Louboutin's red sole trade mark is not a shape trade...
On 12 June 2018, the Court of Justice of the EU rendered its much-awaited judge­ment in the case about Louboutin’s red sole trade mark, rul­ing that this trade mark does not re­late to a spe­cif­ic shape of sole for high-heeled shoes since the de­scrip­tion ex­pli­citly.
August 2018
Sum­mer of sports 2018
Con­cert and fest­iv­al tick­et prices not to rise this sum­mer
In April, the com­mer­cial court of Brus­sels rendered a de­cision in a case brought by 33 con­cert pro­moters against the Bel­gian col­lect­ing so­ci­ety SABAM. In 2017, SABAM tried to in­crease the roy­al­ties paid by con­cert pro­moters for pub­lic per­form­ance of mu­sic­al.
The risks of re­selling tick­ets
Bel­gian Coun­cil of Min­is­ters ap­proves EU Trade Secrets Dir­ect­ive draft...
On 8 June 2016, the European Par­lia­ment and the Coun­cil ad­op­ted the Trade Secrets Dir­ect­ive The aim of this Dir­ect­ive is to (i) provide a con­sist­ent defin­i­tion for a “trade secret” and how it can be pro­tec­ted, (ii) set out the rem­ed­ies for a trade secret’s.
June 2018 News­let­ter
Brus­sels Court of Ap­peal de­cides that Aldi’s Buval Pils­ner does not...
  In a de­cision of 12 Decem­ber 2017 the Brus­sels Court of Ap­peal over­turned the first in­stance de­cision and de­cided that Aldi’s Buval beer does not in­fringe In­Bev’s trade­mark and is in fact not con­trary to fair com­mer­cial prac­tices.