consumer products shelf with colourful ties

Consumer Products

United Kingdom

CMS is one of the few firms to fully support each step of the consumer value chain. From the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and research and development projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. We help them grow through transformative partnerships and M&A.

Our expertise is reflected in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune Group, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

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    Fashion & Luxury

    Our specialist Fashion and Luxury practice helps both luxury and high street fashion brands source, create, protect and exploit their wares through an ever increasing and complex number of retail channels. The team also works hand in hand with our award winning corporate and real estate teams as well as others to provide a one stop shop to fashion and high street icons.

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    Food & Drink

    Food and drink companies operate in challenging times. Shifts in the grocery market are placing intense pressure on margins, compliance and regulatory burdens are growing, and there is mounting emphasis on supply chain transparency. Meanwhile, public interest in diet and health, animal welfare, and sustainability, as well as complex rules on nutrition and functional food claims, all form part of a complex landscape that food and drinks companies must navigate in order to run their businesses successfully.

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    Health & Beauty

    Today’s health and beauty companies face intense challenges and competition that require that managers have access to the right legal advice. Failure to factor in changes to the competition regime, whether in the UK, EU, or globally, can seriously damage a company’s growth plans.

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    Household

    CMS’ dedicated Household Group brings together sector experts from across CMS, in the UK and internationally, who have extensive experience and a deep understanding of the household goods industry.

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    Manufacturing

    The manufacturing industry is experiencing a period of significant transformation as global economic, social, regulatory and technological trends fundamentally change how and where goods are produced and sold. Manufacturers are under pressure to deliver new innovations faster, with greater customisation, all whilst maintaining profitability and reducing risk.

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    Retail

    Our experts sit at the coalface of the enormous transitions occurring in the retail sector, helping clients grapple with the most pressing issues of the day from omni-channel through to logistics and fulfilment. We are one of the few firms to fully support each element of the retail value chain – from the factory all the way to the shop floor.

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    High­lights of our ex­per­i­ence in Con­sumer Products in...
    Law-Now: Con­sumer Products
    Vis­it Law-Now for leg­al know-how and com­ment­ary

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    Florentin Sanson
    14/06/2018
    Vir­tu­al ad­vert­ising enters the game
    02/11/2018
    Tack­ling plastic – new meas­ures for the food and drink in­dustry
    In the au­tumn 2018 Budget, the UK gov­ern­ment an­nounced that it will in­tro­duce a tax on plastic pack­aging pro­duced in, or im­por­ted in­to, the UK, which con­tains less than 30% re­cycled con­tent (sub­ject to con­sulta­tion).
    1 May 2017
    CMS, Nabarro and Olswang com­plete largest ever mer­ger...
    Cre­at­ing a new fu­ture-fa­cing firm
    27/09/2018
    Na­tion­al gambling au­thor­it­ies is­sue a de­clar­a­tion in which they raise...
    On 17 Septem­ber 2018, 17 gambling reg­u­lat­ors is­sued a de­clar­a­tion in which they raised their con­cerns re­lated to the blur­ring lines between gambling and gam­ing. The de­clar­a­tion iden­ti­fies four main areas of con­cern: skin bet­ting, loot boxes, so­cial casino gam­ing.
    27/09/2018
    Dutch Gam­ing Au­thor­ity fines on­line bet­ting op­er­at­or EUR 312,500
    The Dutch Gam­ing Au­thor­ity (DGA) has im­posed a fine of EUR 312,500 on on­line bet­ting op­er­at­or Mr Green Ltd (Mr Green), which ex­ploits the web­site www. mr­green. com, for vi­ol­at­ing the Dutch Bet­ting and Gam­ing Act (WOK).
    25/07/2018
    Kenzo v Kenzo Es­tate: The CJEU con­siders the ad­miss­ib­il­ity of late...
    In­tro­duc­tion The latest de­cision of the Court of Justice of the European Uni­on ("CJEU”) in the Kenzo case provides use­ful guid­ance on ad­miss­ib­il­ity of late evid­ence in EU trade mark ap­peal pro­ceed­ings and cla­ri­fies the mean­ing of ‘un­fair ad­vant­age’ for well-known.
    14/06/2018
    CJEU rules that Louboutin's red sole trade mark is not a shape trade...
    On 12 June 2018, the Court of Justice of the EU rendered its much-awaited judge­ment in the case about Louboutin’s red sole trade mark, rul­ing that this trade mark does not re­late to a spe­cif­ic shape of sole for high-heeled shoes since the de­scrip­tion ex­pli­citly.
    07/06/2018
    In­de­pend­ent re­view of in­teg­rity in ten­nis
    In early 2016, the four or­gan­isa­tions prin­cip­ally re­spons­ible for gov­ern­ing pro­fes­sion­al ten­nis at the in­ter­na­tion­al level, the ATP, the WTA, the ITF and the Grand Slam Board (the "In­ter­na­tion­al Gov­ern­ing Bod­ies") ap­poin­ted an In­de­pend­ent Re­view Pan­el (the.
    17/04/2018
    NGOs can ask the Com­mis­sion to re­view its de­cision on ge­net­ic­ally...
    The Gen­er­al Court de­cided in its de­cision of 14 March 2018 that non-gov­ern­ment­al or­gan­iz­a­tions (“NGOs”) can ask the Com­mis­sion to re­view its de­cision on au­thor­iz­ing the pla­cing on the mar­ket of ge­net­ic­ally mod­i­fied food and feed.
    16/04/2018
    Ger­man court rules no lux­ury goods in food re­tail out­lets
    On 6 April 2018, the Düs­sel­dorf High­er Re­gion­al Court ruled that the food re­tail­er real, whose par­ent com­pany is Ger­many’s Metro AG, may not sell lux­ury cos­met­ics made by Japa-nese man­u­fac­turer Kanebo in its food re­tail stores, and that the man­u­fac­turer can.
    25/04/2017
    CMS launches CEE Real Es­tate In­vest­ment Com­pass 2017
    2016’s re­cord-break­ing EUR 12. 2bn in­vest­ment in the real es­tate sec­tor in the CEE re­gion is likely to be sur­passed in 2017 – this is ac­cord­ing to the CEE Real Es­tate In­vest­ment Com­pass 2017 pub­lished by CMS in co­oper­a­tion with Col­li­ers In­ter­na­tion­al.
    28/03/2017
    On the road to autonom­ous vehicles
    Con­nec­ted and autonom­ous vehicle (“CAV”) tech­no­lo­gies are set to have a pro­found so­cial and eco­nom­ic im­pact world­wide and con­tin­ue to ac­cu­mu­late a great weight of ex­pect­a­tion. Ad­voc­ates ar­gue that CAV tech­no­lo­gies will im­prove road safety, ease con­ges­tion and.