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Consumer Products

Consumer products is one of the fastest growing sectors in Turkiye and emerging Europe generally. For many years we have helped leading international and domestic brands establish a presence in the region and to grow and protect their business successfully. Our advice is informed by an in-depth understanding of the sector and covers all critical opportunities and challenges for your business, including globalisation, online marketplaces, supply chain management, growing retail buyer power and increasing consumer pressure and media scrutiny. All place new demands on your management and business strategy, but also drive the need for commercially astute legal advice. Whether you are a supplier, investor or other stakeholder, we have sector specific experience in transactional, regulatory and contentious matters.

Our international team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing. We provide a comprehensive legal and regulatory service from the financing and acquisition of companies, through to antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and more. Our experts will keep you informed of the latest sector insight and developments, giving you a commercial, as well as a legal, edge.


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27/03/2024
Plastics and packaging laws in Turkey
1. What is the general legislative framework regulating packaging and plastics waste? The general legal framework for the regulation of packaging and plastic waste is defined by: Environmental Act No...
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14/03/2024
“Pre-branded” spare parts: CJEU has its say in Audi trade mark case
The Court of Justice of the European Union (CJEU) has given its ruling following a referral from the Regional Court of Warsaw, in a trade mark infringement claim brought by Audi (Audi AG v GQ, Case C-334/22)...
05/02/2024
A messy affair – IP law meets a cat litter tray in Belgian design court...
Introduction In recent weeks, the CMS Design team has been delving into pan-EU enforcement of Community design rights, as well as the scope of copyright “ori­gin­al­ity” under EU law. In a timely development...
19/01/2024
CBAM: Just over a week to comply
As the deadline for the first Carbon Border Adjustment Mechanism (CBAM) report approaches on January 31st, it is crucial for undertakings engaged in importing relevant goods into the European Union to...
22/11/2023
Another grilling: General Court goes against HALLOUMI and strikes down...
IntroductionTwo years ago, we commented on the difficulties that Cypriot cheesemakers faced when attempting to oppose the registration of a figurative mark containing the word BBQLOUMI, relying on EU...
30/08/2023
CBAM Implementing Regulation and Extensive Additional Reporting Guidance...
Earlier this month, the European Commission (“EC”) adopted an Implementing Regulation (“IR”) and released extensive Guidance Documents (“Guidance”) on the practicalities of reporting requirements...
16/08/2023
Designs practice update: Advocate General backs 6-month priority period...
Can a Community Design application claim priority from an earlier patent application – and if so, what is the applicable priority period?The recent opinion of Advocate General Capeta in EUIPO v The...
28/07/2023
Significant overhaul of EU batteries legislation now law
On 28 July 2023, the EU Regulation on Batteries and Waste Batteries was published in the Official Journal of the European Union (the “Reg­u­la­tion”). It will enter into force twenty days following its...
03/07/2023
Deceptive Indications and Trade Mark Protection: Lessons from the Redefine...
Back­groundRe­define Meat, a company specialising in environmentally friendly plant-based meat alternatives, sought protection for their logo mark through an International Registration (IR) claiming protection...
02/05/2023
CMS updates Expert Guide on cannabis law and legislation
CMS Expert Guide on cannabis law and le­gis­la­tion gives stakeholders detailed and updated information on the latest developments in cannabis regulation in key markets. The Guide now covers two new jur­is­dic­tions:...
04/04/2023
European Commission amends Article 102 TFEU guidance paper and announces...
In 2008, the Commission adopted its Guidance on the Commission`s enforcement priorities in applying Article 82 of the EC Treaty (now Article 102 TFEU) to abusive exclusionary conduct by dominant undertakings...
03/04/2023
Rigorous European legislation bringing clarity on proper green communication
Environmental awareness and sustainability have been subjects of intense discussions since they are of growing importance to individuals in their daily decisions. Because this dimension of economic competition...