CMS advise on £63m AIM-IPO of Mirriad Advertising

CMS is advising Numis Securities as Nominated Adviser, Broker and Joint Bookrunner and Baden Hill (a trading name of Northland Capital Partners) as Joint Bookrunner on the £63m AIM-IPO of Mirriad Advertising plc, the global video technology company and developer of native in-video advertising (‘‘NIVA’’).

Through Marketplace, its IP-protected proprietary technology, UK headquartered Mirriad can insert branded products and signage into existing video content as ad units. NIVA enables brands and advertisers to plan and run multi-title campaigns across all three screens – on TV, online and on mobile. With its existing blue chip customer base in each of its key markets, Mirriad has a first-mover advantage poised to exploit a large and growing monetisation market.

The CMS team was led by Corporate partner and head of Equity Capital Markets Alasdair Steele and included senior associate Ben James, associates Charlotte Williams and Pauline Howcroft and trainee Michelle Davies.