CMS advises technology client what3words on investment and collaboration with Daimler

International law firm CMS has advised technology client, what3words, on the successful investment of a significant stake in the company by German carmaker, Daimler.

what3words is an innovator in addressing technology, providing a system which assigns a three-word address to every 3mx3m square on the planet. Daimler have previously worked closely with what3words in integrating the technology with Mercedes’ satellite navigation systems, allowing drivers to navigate to any destination using a unique, three-word combination.

Jack Waley-Cohen, co-founder and COO of what3words comments: “This investment is an endorsement of the diligence of our team in creating a market-leading product. We are thrilled to have CMS’ expertise at our disposal throughout this transaction. The team’s comprehensive knowledge of this environment made navigating the legal complexities immeasurably easier.”

Corporate Partner Mark Bertram led the CMS team in London, with support from Elliot Cowan and Teresa Wilcocks (Corporate) and Alex Dixie (Technology & Media).

Mark Bertram comments: “We are delighted to see what3words’ successful completion of this strategically important investment and look forward to watching the development of what is clearly a ground-breaking advance in customer experience and efficiency for the automotive industry.”