Home / Europe / United Kingdom / Commercial

Commercial

As a business operating in today’s increasingly regulated markets, you need to manage your commercial risk while achieving your business objectives. Your success is built upon the effectiveness and robustness of your relationships with third parties, whether they are your customers, suppliers or intermediaries. Contractual arrangements attuned to the sectors and markets in which you operate are key.

Whether you require advice on supply arrangements, services agreements, technology or telecommunications contracts, IP licensing, manufacturing agreements, consumer arrangements, software licensing, outsourcing or any other bespoke commercial arrangement, our specialists can guide you towards the best business outcome for you.

We are market-leading practitioners, and have shaped many of the landmark deals in the various sectors which we serve. This means that we do not simply counsel our clients on how to paper their transactions, but work with them from the start to come up with the structure which is most effective for them, and share with them our experience of the many other deals we have executed.

Our commercial lawyers also benefit from the support of colleagues expert in complementary legal areas. Tax lawyers ensure that contracts are tax-efficient and that any liability is properly allocated between the parties. Competition law specialists enable contracts to exploit rights or distribute products as effectively as possible, within the constraints of an ever-changing legal and regulatory framework.

We don't distinguish "legal points" and "commercial points". If an issue is relevant to the deal we are working on then we will understand it and help our clients to resolve it. We also understand that contracts are important for our clients, and time-pressured. Our clients don't need to explain to us that something is urgent or critical; we know already.

Choose area

stack of opened magazines
Advertising, Marketing & Sponsorship
The advertising and marketing sector is diverse and dynamic, with creativity and resourcefulness at its heart. We bring that same spirit to the work w
Handshake at meeting
Commercial Contracts
Commercial contracts are the fundamental basis upon which any business develops and grows. Getting it wrong can have serious consequences for your bus
Cyber
Engaging with cybersecurity has become essential for every type of business whatever their size or sector. Increased digitalisation and new technologi
man sitting in front of 3 laptops
Data Protection & Freedom of Information
The EU data protection landscape is shifting with a radical new regulatory framework on the horizon. Our 'extensive team' has the data protection expe
window cleaners
Outsourcing
Many organisations look to outsource business functions to help drive their business’ growth, achieve quality improvements, increase efficiency
Law-Now: Commercial
Advising the Board

Feed

17/04/2024
CMS data protection update (04/2024)
I. The latest from the data protection authorities and current topics1. EDPB: Launch of coordinated enforcement on the right of accessThe European Data Protection Board (EDPB) selected the right of access...
16/04/2024
AI-driven enforcement comes of age in UK with AI systems reshaping advertising...
The UK’s Advertising Standards Authority (ASA) has published its 2023 annual report, describing 2023 as a watershed year for its digital strategy.To­geth­er, the ASA and the Committee of Advertising Practice...
09/04/2024
Three not-so-ran­dom­ised rulings from the ASA
On 20 March 2024, the Advertising Standards Authority (“ASA”) upheld complaints against three separate social media ads for online games that failed to disclose the inclusion of loot boxes.All three...
28/03/2024
Greenwashing: lessons from the CMA’s fast fashion investigation
In January 2022, the UK competition regulator, the Competition and Markets Authority (the “CMA”), launched a review of green claims in the fashion sector. Six months following that, in July 2022...
28/03/2024
FCA Publishes Finalised Guidance on Financial Promotions on Social Media
The Financial Conduct Authority (“FCA”) has published its finalised guidance on financial promotions on social media (FG24/1) (the “Guidance”). This follows a consultation carried out by the FCA...
28/03/2024
From Dancing Cows to “The Beast”: do these gambling ads appeal to young...
Introduction:On 1st October 2022, the Advertising Standards Authority (the “ASA”) introduced a new gambling advertising rule (a summary of which can be read here) which strengthened the obligations...
28/03/2024
ASA wipes out cleaning ad showing harmful gender stereotypes
The Advertising Standards Authority (the “ASA”) upheld a complaint against John Mills Ltd t/a JML Direct for their advertising of the Hurricane Spin Scrubber, as it presented gender stereotypes likely...
21/03/2024
Proposed UK consumer legislation now clamps down on drip pricing and fake...
The draft Digital Markets, Competition and Consumers Bill (the “DMCC Bill”) has recently been amended (on 13 March 2024) following the Report stage in the House of Lords to include measures that prohibit...
21/03/2024
A bit of a turkey: ASA rules against Aldi’s “Cheapest Christmas Dinner”...
The ASA has made a significant ruling against Aldi in relation to a “basket of goods” comparison in which Aldi claimed to have “Britain’s cheapest Christmas dinner”. The ASA found that the claim...
13/03/2024
Not Frying So High: EU General Court Rejects “MYBACON” Trade Mark Appeal
In­tro­duc­tion Food company Myforest Foods Co. sought to register the trade mark “MYBACON” for its plant-based food product. Both the European Union Intellectual Property Office (EUIPO) and the EUIPO’s...
07/03/2024
Calvin Klein ad controversy: nudity, empowerment, and untargeted display
The Advertising Standards Authority (ASA) has partially reversed its controversial ruling on a Calvin Klein ad featuring singer FKA Twigs, prompting questions about censorship, objectification, and the...
22/02/2024
Latest UK consumer law developments
In January 2024, the Department for Business and Trade published its response to a 2023 consultation entitled “Smarter Regulation: Improving consumer price transparency and product information for consumers”...