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United Kingdom

As a business operating in today’s increasingly regulated markets, you need to manage your commercial risk while achieving your business objectives. Your success is built upon the effectiveness and robustness of your relationships with third parties, whether they are your customers, suppliers or intermediaries. Contractual arrangements attuned to the sectors and markets in which you operate are key.

Whether you require advice on supply arrangements, services agreements, technology or telecommunications contracts, IP licensing, manufacturing agreements, consumer arrangements, software licensing, outsourcing or any other bespoke commercial arrangement, our specialists can guide you towards the best business outcome for you.

We are market-leading practitioners, and have shaped many of the landmark deals in the various sectors which we serve. This means that we do not simply counsel our clients on how to paper their transactions, but work with them from the start to come up with the structure which is most effective for them, and share with them our experience of the many other deals we have executed.

Our commercial lawyers also benefit from the support of colleagues expert in complementary legal areas. Tax lawyers ensure that contracts are tax-efficient and that any liability is properly allocated between the parties. Competition law specialists enable contracts to exploit rights or distribute products as effectively as possible, within the constraints of an ever-changing legal and regulatory framework.

We don't distinguish "legal points" and "commercial points". If an issue is relevant to the deal we are working on then we will understand it and help our clients to resolve it. We also understand that contracts are important for our clients, and time-pressured. Our clients don't need to explain to us that something is urgent or critical; we know already.

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CMS stands out for its global reach and sector focus. The 'can do' team has a 'great understanding of the legal position, the deal, the commercial reality and the regulatory framework'.

Legal 500 UK, 2015

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    Advertising, Marketing & Sponsorship

    The advertising and marketing sector is diverse and dynamic, with creativity and resourcefulness at its heart. We bring that same spirit to the work we do for our clients in the sector. We assist a range of clients - small to large - across the sector above, below and through the line, including brands, agencies and publishers.   

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    Commercial Contracts

    Commercial contracts are the fundamental basis upon which any business develops and grows. Getting it wrong can have serious consequences for your business. Whether the agreements relevant to your business concern the procurement or the supply of goods, technology, information or services, or your business processes such as licensing, distribution, agency and resale, you will need legal advisers who understand your commercial imperatives and can deliver results efficiently and cost-effectively based on market knowledge and experience.

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    Data Protection & Freedom of Information

    The EU data protection landscape is shifting with a radical new regulatory framework on the horizon. Our global data protection expertise allows us to handle the very largest and most complex multi-jurisdictional matters. 

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    Health & Safety

    Health & Safety is of paramount importance to all businesses. As an increasingly regulated area, every employer must comply with health and safety rules to protect employees, contractors, visitors and the general public. These regulations also put responsibility on all employees, so it is vital that everyone is aware of the relevant legislation.

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    Many organisations look to outsource business functions to help drive their business’ growth, achieve quality improvements, increase efficiency and manage costs. The decision to outsource elements of a business is often complex - finding the right service provider, ensuring the right set up, contracting for appropriate performance incentives and ensuring good governance are just a few of the considerations.

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    Law-Now: Com­mer­cial


    Show only
    5 November 2018
    Block­chain: ad­vert­ising's hero?
    22 Jan 19
    Risk Es­sen­tials Break­fast: Don’t be the weak­est link:...
    What next for in­ter­na­tion­al data trans­fers?
    Sum­mary The Ir­ish High Court has made a pre­lim­in­ary ref­er­ence to the Court of Justice of the European Uni­on ("CJEU"), ask­ing wheth­er stand­ard data pro­tec­tion clauses ("stand­ard clauses") are com­pat­ible with the leg­al rights of data sub­jects un­der EU law.
    A tale of two Acts: UK Su­preme Court rules on the com­pet­ency of Scot­tish...
    In an ac­tion packed month for Brexit ob­serv­ers, it would have been easy to have missed the sig­ni­fic­ance of the UK Su­preme Court’s de­cision in the mat­ter of THE UK WITH­DRAW­AL FROM THE EUROPEAN UNI­ON (LEG­AL CON­TINU­ITY) (SCOT­LAND) BILL – A Ref­er­ence by the At­tor­ney.
    27 July 2018
    43 CMS Part­ners named in first year of Leg­al 500 Hall...
    The Data Pro­tec­tion Bill: a state­ment of in­tent (Re­post from CMS Law-Now)
    On 7 Au­gust, the UK gov­ern­ment re­leased its state­ment of in­tent, which set out its pro­pos­als for a Data Pro­tec­tion Bill (the "Bill") to re­place the Data Pro­tec­tion Act 1998 ("DPA") and "bring data pro­tec­tion laws in the UK up.
    27 Mar 19
    Risk Es­sen­tials We­bin­ar: Com­mer­cial con­tracts: what...
    European Com­mis­sion fines a com­pany for an­ti­com­pet­it­ive agree­ments...
    On 17 Decem­ber 2018, the European Com­mis­sion fined the cloth­ing com­pany Guess around €40 mil­lion for re­strict­ing re­tail­ers from on­line ad­vert­ising and selling cross-bor­der to con­sumers in oth­er Mem­ber States (geo-block­ing).
    Vir­tu­al ad­vert­ising enters the game
    It is es­tim­ated that 70% of em­ploy­ers now screen the so­cial me­dia pro­files of job can­did­ates as part of their re­cruit­ment pro­cess. In light of these prac­tices, last month the Art­icle 29 Work­ing Party is­sued a series of guidelines in.
    Build first, ask later? At your per­il!
    The Court of Ap­peal has is­sued a sharp warn­ing against de­velopers build­ing know­ingly in breach of re­strict­ive cov­en­ants, then ap­ply­ing to modi­fy or re­lease those cov­en­ants. A re­cent de­cision has made clear that a ret­ro­spect­ive ap­plic­a­tion will gen­er­ally be.
    June 2018
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