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Consumer Products

Consumer products is one of the fastest growing sectors in CEE. For many years we have helped leading international and domestic brands establish a presence in the region and to grow and protect their business successfully.

Our advice is informed by an in-depth understanding of the sector and covers all critical opportunities and challenges for your business, including globalisation, online marketplaces, supply chain management, growing retail buyer power and increasing consumer pressure and media scrutiny. All place new demands on your management and business strategy, but also drive the need for commercially astute legal advice. Whether you are a supplier, investor or other stakeholder, we have sector specific experience in transactional, regulatory and contentious matters.

Our international team is structured around the key sectors of consumer products including cosmetics, clothing, electronics, health & beauty, food & drink, retail, household equipment and manufacturing.

We provide a comprehensive legal and regulatory service from the financing and acquisition of companies, through antitrust and unfair competition law, media management, nutritional and health claims, advertising and marketing, strategies for the protection of intellectual property rights, data protection, outsourcing, distribution agreements, real estate transactions, product recalls and more. Our experts will keep you informed of the latest sector insight and developments, giving you a commercial as well as a legal edge.

"The lawyers at CMS always give very fast responses and they are extremely helpful."

Chambers, 2023

"Wealth of experience and a deep technical expertise."

Chambers 2019
24/04/2018
Highlights of experience in Consumer Products in Hungary
Partner in Pet Food (Pamplona Capital Management), an international pet food producer active in 5 countries across Europe, on general corporate, employment, commercial law and IP matters. Sportsdirect...

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09/04/2024
Designs practice update: EU Court of Justice upholds Advocate General’s...
BackgroundIn our previous article (here), we discussed the opinion of Advocate General Capeta in EUIPO v The KaiKai Company Jaeger Wichmann. That opinion was provided following an appeal against the General...
09/04/2024
The sum of parts: Registered design for segments of towers found valid...
BackgroundTA Towers ApS (“TA Towers”), a company based in Denmark, is the holder of the below registered Community design relating to goods for building materials, specifically, ‘building materials...
09/04/2024
Plastics and packaging laws in Hungary
1. What is the general legislative framework regulating packaging and plastic waste in your jurisdiction? Packaging and plastics waste are primarily regulated by the following texts:i. Act CLXXXV of...
Comparable
08/04/2024
Hungary proposes ex-ante competition tool to regulate essential companies
On 2 April 2024, the Hungarian Ministry of Justice submitted an omnibus act to the Hungarian parliament proposing the amendment of several Hungarian laws, including the Competition Act. This Proposal’s...
27/03/2024
Cannabis law and legislation in Hungary
Medical use Generally, it is not permitted to grow, import or sell cannabis for medical use in Hungary. The production, manufacturing, export, import, transfer, purchasing, sales, storage, handling...
26/03/2024
EU Court ruling upholds invalidity action against PUMA shoe design
The EU General Court ruled on the invalidation of a community design by the EUIPO and an appeal against that decision (judgement of the General Court in Case T-647/22, Puma v EUIPO - Han­dels­maatschap­pij...
19/03/2024
Hungary adopts new regulations on occupational Safety and Health fines...
The Hungarian parliament recently adopted amendments to certain government regulations on occupational matters, and new government regulations on the detailed rules for the amount and imposition of occupational...
14/03/2024
“Pre-branded” spare parts: CJEU has its say in Audi trade mark case
The Court of Justice of the European Union (CJEU) has given its ruling following a referral from the Regional Court of Warsaw, in a trade mark infringement claim brought by Audi (Audi AG v GQ, Case C-334/22)...
13/02/2024
Hungary makes changes to labour law, occupational health and safety at...
Hungary has initiated a series of legislative amendments to laws governing labour, occupation health and safety at work, some of which already entered into force on 1 January 2024. Specifically, Hungarian...
05/02/2024
A messy affair – IP law meets a cat litter tray in Belgian design court...
Introduction In recent weeks, the CMS Design team has been delving into pan-EU enforcement of Community design rights, as well as the scope of copyright “ori­gin­al­ity” under EU law. In a timely development...
19/01/2024
Greenwashing: Stricter EU rules on environmental marketing ban misleading...
On 17 January 2024, the European Parliament voted to adopt the Directive on Empowering Consumers for the Green Transition (the ECGT Directive), which seeks to protect consumers from various misleading...
19/01/2024
CBAM: Just over a week to comply
As the deadline for the first Carbon Border Adjustment Mechanism (CBAM) report approaches on January 31st, it is crucial for undertakings engaged in importing relevant goods into the European Union to...