The rules on pre-marketing set out in Directive (EU) 2019/1160 (“CBDF Directive”) have been implemented in Finland by adding new pre-marketing rules into the AFMA, meaning that the AFMA now includes separate rules for (i) so called “pre-marketing” activities (requiring the submission of a separate pre-marketing notification to the relevant authority), and (ii) actual “marketing” of funds. The definition of “pre-marketing” set out in the AFMA is largely in line with the definition set out in the CBDF Directive.
Both EEA AIFMs and Non EEA AIFMs may commence pre marketing AIFs which are not yet established or established but not yet compliant with the applicable marketing procedures, to potential investors in Finland, provided that the FIN-FSA receives a pre marketing notification letter within two weeks of starting such pre marketing activity. That letter shall specify (1) the periods during which the pre-marketing is taking or has taken place, (2) a brief description of the pre-marketing including information on the investment strategies presented and (3), where relevant, a list of the AIFs and compartments of AIFs which are or were the subject of pre-marketing. EEA AIFMs need to send this pre marketing notification letter to their home State competent authority within two weeks of starting such pre marketing activity, which in turn is directly transmitted to the FIN-FSA. Non EEA AIFMs need to submit such letter directly to the FIN-FSA within the same time period.
In accordance with Article 30a of the AIFMD, the information provided to potential investors within the context of the pre-marketing activity should not be sufficient to allow investors to commit to acquiring units or shares of the pre-marketed AIF or amount to a subscription form or similar document, whether in draft or final form. Furthermore, with respect to not-yet-established AIFs, the information presented to potential investors may not amount to constitutional documents, a prospectus or offering documents of a not-yet-established AIF in a final form.
It shall be noted, that if an investor within 18 months of “pre-marketing” having begun in Finland subscribes for units or shares of an AIF referred to in the information provided in the context of pre-marketing (or of an AIF established as a result of the pre-marketing), the subscription shall be considered to be a result of “marketing”, and the relevant notification procedure must be completed. Thus, effectively, for a period of 18 months after the start of the pre-marketing of the AIF, the AIFM may not rely on reverse solicitation in the jurisdiction where the pre-marketing has been notified.
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