consumer products shelf with colourful ties

Consumer Products

United Kingdom

CMS is one of the few firms to fully support each step of the consumer value chain. From the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and research and development projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. We help them grow through transformative partnerships and M&A.

Our expertise is reflected in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune Group, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

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    Fashion & Luxury

    Our specialist Fashion and Luxury practice helps both luxury and high street fashion brands source, create, protect and exploit their wares through an ever increasing and complex number of retail channels. The team also works hand in hand with our award winning corporate and real estate teams as well as others to provide a one stop shop to fashion and high street icons.

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    Food & Drink

    Food and drink companies operate in challenging times. Shifts in the grocery market are placing intense pressure on margins, compliance and regulatory burdens are growing, and there is mounting emphasis on supply chain transparency. Meanwhile, public interest in diet and health, animal welfare, and sustainability, as well as complex rules on nutrition and functional food claims, all form part of a complex landscape that food and drinks companies must navigate in order to run their businesses successfully.

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    Health & Beauty

    Today’s health and beauty companies face intense challenges and competition that require that managers have access to the right legal advice. Failure to factor in changes to the competition regime, whether in the UK, EU, or globally, can seriously damage a company’s growth plans.

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    CMS’ dedicated Household Group brings together sector experts from across CMS, in the UK and internationally, who have extensive experience and a deep understanding of the household goods industry.

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    The manufacturing industry is experiencing a period of significant transformation as global economic, social, regulatory and technological trends fundamentally change how and where goods are produced and sold. Manufacturers are under pressure to deliver new innovations faster, with greater customisation, all whilst maintaining profitability and reducing risk.

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    Our experts sit at the coalface of the enormous transitions occurring in the retail sector, helping clients grapple with the most pressing issues of the day from omni-channel through to logistics and fulfilment. We are one of the few firms to fully support each element of the retail value chain – from the factory all the way to the shop floor.

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    High­lights of our ex­per­i­ence in Con­sumer Products in...
    Law-Now: Con­sumer Products
    Vis­it Law-Now for leg­al know-how and com­ment­ary


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    Florentin Sanson
    Vir­tu­al ad­vert­ising enters the game
    ASA snap­shot – ASA de­cisions pub­lished in Feb­ru­ary 2019
    Sum­mary of in­ter­est­ing ASA rul­ings pub­lished in Feb­ru­ary Food fea­tures in a num­ber of the rul­ings un­der­lin­ing the im­port­ance of not over­stat­ing any claims as to en­vir­on­ment­al be­ne­fits, as well as em­phas­ising the im­port­ance of care­ful com­pli­ance with the EU.
    December 2017
    Mis­lead­ing rep­res­ent­a­tions of new "de­sign­er food"
    Gambling Com­mis­sion an­nounces changes to the pro­tec­tion of con­sumer...
    In ac­cord­ance with Li­cence Con­di­tion 4. 2. 1, gambling op­er­at­ors who hold cus­tom­er funds must set out in­form­a­tion on ar­range­ments for pro­tect­ing these funds in the event of their in­solv­ency, in­clud­ing the level of that pro­tec­tion and the meth­od by which it is.
    Chris Watson
    CMS con­fer­ence: In­ter­ven­tion, In­nov­a­tion and Dis­rup­tion...
    Gambling Com­mis­sion an­nu­al re­port on gambling par­ti­cip­a­tion in the...
    Last week, the Gambling Com­mis­sion pub­lished its 2018 edi­tion of Gambling Par­ti­cip­a­tion: Be­ha­viour, Aware­ness and At­ti­tudes. This re­port col­lates data gathered by an in­de­pend­ent or­gan­isa­tion through tele­phone and on­line sur­veys con­duc­ted with people aged 16.
    ASA Bet­fair Rul­ing
    On 27 Feb­ru­ary 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) pub­lished a rul­ing in­volving TSE Malta LP t/a Bet­fair in re­la­tion to a TV ad's com­pli­ance with the UK Code of Broad­cast Ad­vert­ising ("BCAP Code").
    Tele­coms: First com­pens­a­tion case un­der the New Code
    The Up­per Tribunal held that con­sid­er­a­tion pay­able by an op­er­at­or for the grant of a rooftop lease for a term of 10 years should be just £1,000 per an­num (EE Ltd and Hutchis­on 3G UK Ltd v The May­or and Bur­gesses of the Lon­don Bor­ough of Is­ling­ton ([2019] UKUT.
    ASA pub­lishes new guid­ance to pro­tect chil­dren from ir­re­spons­ible...
    On 13 Feb­ru­ary 2019 the Ad­vert­ising Stand­ards Au­thor­ity ("ASA") pub­lished new stand­ards which aim to pro­tect chil­dren and young people from ir­re­spons­ible gambling ads. The new guid­ance will come in­to force on 1 April 2019, and is in­ten­ded to help mar­keters.
    ASA snap­shot – ASA de­cisions pub­lished in Janu­ary 2019
    Sum­mary of in­ter­est­ing ASA rul­ings pub­lished in Janu­ary This sum­mary provides a se­lec­tion of the most in­ter­est­ing ASA rul­ings pub­lished in Janu­ary 2019 and high­lights the key is­sues con­sidered in those rul­ings.
    Gov­ern­ment plans to crack down on il­leg­al trav­el­ler sites
    In good news for landown­ers, the Home Sec­ret­ary, Sajid Javid, has an­nounced draft meas­ures to make it easi­er to re­move trav­el­lers from land they should not be on.   This is par­tic­u­larly rel­ev­ant for those im­pacted by fly-tip­ping activ­it­ies (see our earli­er Law-Now.
    Con­sulta­tion on food la­belling: chan­ging food al­ler­gen in­form­a­tion...
    The Gov­ern­ment has launched a con­sulta­tion seek­ing com­ment in re­la­tion to pro­posed changes to al­ler­gen in­form­a­tion on pre-packed foods (link be­low). The pro­posed amend­ments would ap­ply to both the do­mest­ic Food In­form­a­tion Reg­u­la­tions 2014 (Eng­land) and par­al­lel.