Home / Expertise / Commercial
Window shopping show store mall

Commercial

United Kingdom

As a business operating in today’s increasingly regulated markets, you need to manage your commercial risk while achieving your business objectives. Your success is built upon the effectiveness and robustness of your relationships with third parties, whether they are your customers, suppliers or intermediaries. Contractual arrangements attuned to the sectors and markets in which you operate are key.

Whether you require advice on supply arrangements, services agreements, technology or telecommunications contracts, IP licensing, manufacturing agreements, consumer arrangements, software licensing, outsourcing or any other bespoke commercial arrangement, our specialists can guide you towards the best business outcome for you.

We are market-leading practitioners, and have shaped many of the landmark deals in the various sectors which we serve. This means that we do not simply counsel our clients on how to paper their transactions, but work with them from the start to come up with the structure which is most effective for them, and share with them our experience of the many other deals we have executed.

Our commercial lawyers also benefit from the support of colleagues expert in complementary legal areas. Tax lawyers ensure that contracts are tax-efficient and that any liability is properly allocated between the parties. Competition law specialists enable contracts to exploit rights or distribute products as effectively as possible, within the constraints of an ever-changing legal and regulatory framework.

We don't distinguish "legal points" and "commercial points". If an issue is relevant to the deal we are working on then we will understand it and help our clients to resolve it. We also understand that contracts are important for our clients, and time-pressured. Our clients don't need to explain to us that something is urgent or critical; we know already.

Read more Read less

CMS stands out for its global reach and sector focus. The 'can do' team has a 'great understanding of the legal position, the deal, the commercial reality and the regulatory framework'.

Legal 500 UK, 2015

Choose area

    Advertising, Marketing & Sponsorship

    The advertising and marketing sector is diverse and dynamic, with creativity and resourcefulness at its heart. We bring that same spirit to the work we do for our clients in the sector. We assist a range of clients - small to large - across the sector above, below and through the line, including brands, agencies and publishers.   

    Read more

    Commercial Contracts

    Commercial contracts are the fundamental basis upon which any business develops and grows. Getting it wrong can have serious consequences for your business. Whether the agreements relevant to your business concern the procurement or the supply of goods, technology, information or services, or your business processes such as licensing, distribution, agency and resale, you will need legal advisers who understand your commercial imperatives and can deliver results efficiently and cost-effectively based on market knowledge and experience.

    Read more

    Data Protection & Freedom of Information

    The EU data protection landscape is shifting with a radical new regulatory framework on the horizon. Our global data protection expertise allows us to handle the very largest and most complex multi-jurisdictional matters. 

    Read more

    Outsourcing

    Many organisations look to outsource business functions to help drive their business’ growth, achieve quality improvements, increase efficiency and manage costs. The decision to outsource elements of a business is often complex - finding the right service provider, ensuring the right set up, contracting for appropriate performance incentives and ensuring good governance are just a few of the considerations.

    Read more
    Law-Now: Com­mer­cial

    Feed

    Show only
    CMS Ex­pert Guide to Dis­tri­bu­tion
    26 Feb 20
    Can­nabis mark ruled con­trary to pub­lic policy
    Back­ground On 19 Decem­ber 2016, Ms Santa Conte (“Ms Conte”) made an ap­plic­a­tion to re­gister an EU trade mark for the fol­low­ing fig­ur­at­ive sign in re­la­tion to vari­ous food and drink products and ser­vices...
    August 2019
    How block­chain will re­volu­tion­ise the gam­ing in­dustry
    26 Feb 20
    Coronavir­us - key con­sid­er­a­tions for em­ploy­ers of UK staff
    The situ­ation with Cov­id-19 (Coronavir­us) is still de­vel­op­ing and is be­ing fol­lowed world­wide with great in­terest and ob­vi­ous con­cern. In the at­tached brief­ing, we con­sider some of the key is­sues that...
    August 2019
    Game­play on-the-move
    What's next for mo­bile es­ports?
    25 Feb 20
    Pro­tect your con­sumers or pay the price: mega fines for breaches of...
    Novem­ber 2019 saw the ad­op­tion of the En­force­ment and Mod­ern­isa­tion Dir­ect­ive which amends four ex­ist­ing con­sumer-fa­cing European dir­ect­ives: the Un­fair Com­mer­cial Prac­tices Dir­ect­ive, the Con­sumer Rights...
    19 Aug 19
    Will fans pay per view for ex­clus­ive es­ports con­tent?
    20 Feb 20
    Gov­ern­ment con­sults on UK Glob­al Tar­iff
    The UK Gov­ern­ment has launched a pub­lic con­sulta­tion on what the UK’s glob­al tar­iff re­gime should be after the end of the trans­ition peri­od with the EU. Changes be­ing con­sidered in­clude re­mov­ing small...
    14 Jun 18
    Vir­tu­al ad­vert­ising enters the game
    20 Feb 20
    In­dir­ect con­sequences of Nov­el Coronavir­us for UK lis­ted com­pan­ies
    The con­tin­ued glob­al spread of Nov­el Coronavir­us (“COV­ID-19”) and the con­sequent travel re­stric­tions im­posed with­in, in­to and out of China may in­dir­ectly res­ult in cer­tain leg­al risks arising for...
    June 2018
    On­line Stress Test
    Test your know-how pro­tec­tion
    19 Feb 20
    What do elec­tric gui­tars and golf clubs have in com­mon? An­swer: fines...
    An in­creas­ing num­ber of con­sumer goods sup­pli­ers from golf clubs to light fit­tings, pi­anos and elec­tric gui­tars have now been fined by the UK Com­pet­i­tion and Mar­kets Au­thor­ity (CMA) for un­law­fully re­strict­ing...