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Consumer Products

United Kingdom

CMS is one of the few firms to fully support each step of the consumer value chain. From the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and research and development projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. We help them grow through transformative partnerships and M&A.

Our expertise is reflected in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune Group, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

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    Consumer Protection Defence

    CMS has unparalleled expertise of successfully advising clients in CMA consumer investigations and enforcement actions. As of January 2020 CMS has been appointed to defend clients in over two thirds of all closed CMA consumer protection investigations. 

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    Fashion & Luxury

    Our specialist Fashion and Luxury practice helps both luxury and high street fashion brands source, create, protect and exploit their wares through an ever increasing and complex number of retail channels. The team also works hand in hand with our award winning corporate and real estate teams as well as others to provide a one stop shop to fashion and high street icons.

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    Food & Drink

    Food and drink companies operate in challenging times. Shifts in the grocery market are placing intense pressure on margins, compliance and regulatory burdens are growing, and there is mounting emphasis on supply chain transparency. Meanwhile, public interest in diet and health, animal welfare, and sustainability, as well as complex rules on nutrition and functional food claims, all form part of a complex landscape that food and drinks companies must navigate in order to run their businesses successfully.

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    Health & Beauty

    At CMS our specialist Health & Beauty Practice brings together experts from throughout the firm, all focused on providing tailored services that help health and beauty organisations navigate the legal and commercial challenges of their complex environment.

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    Household

    CMS’ dedicated Household Group brings together sector experts from across CMS, in the UK and internationally, who have extensive experience and a deep understanding of the household goods industry.

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    Manufacturing

    CMS’ dedicated Manufacturing Group brings together industry experts from across CMS, in the UK and internationally, who have extensive experience working with Manufacturing clients across a range of sectors including FMCG, Food & Drink, Textiles, Household Goods, Health & Beauty, and Automotive & Auto Parts.

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    Retail

    Our experts sit at the coalface of the enormous transitions occurring in the retail sector, helping clients grapple with the most pressing issues of the day from omni-channel through to logistics and fulfilment. We are one of the few firms to fully support each element of the retail value chain – from the factory all the way to the shop floor (or the customer’s front door).

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    High­lights of our ex­per­i­ence in Con­sumer Products in...
    Law-Now: Con­sumer Products
    Vis­it Law-Now for leg­al know-how and com­ment­ary

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    August 2019
    How block­chain will re­volu­tion­ise the gam­ing in­dustry
    20 Feb 20
    Gov­ern­ment con­sults on UK Glob­al Tar­iff
    The UK Gov­ern­ment has launched a pub­lic con­sulta­tion on what the UK’s glob­al tar­iff re­gime should be after the end of the trans­ition peri­od with the EU. Changes be­ing con­sidered in­clude re­mov­ing small...
    14 Jun 18
    Vir­tu­al ad­vert­ising enters the game
    19 Feb 20
    Have Can­nabis products reached their shelf life? 
    Fol­low­ing our pre­vi­ous art­icle on this top­ic and the re­cently heightened pro­file of can­nabis food products in the UK, we take a look at the cur­rent and ex­pec­ted fu­ture reg­u­la­tion of such products, in­clud­ing...
    December 2017
    Mis­lead­ing rep­res­ent­a­tions of new "de­sign­er food"
    17 Feb 20
    Opin­ion on stand­ard con­trac­tu­al clauses: more a com­pli­ance head­ache...
    A re­cent non-bind­ing Opin­ion of the Ad­voc­ate Gen­er­al has sig­nalled that the stand­ard con­trac­tu­al clauses can con­tin­ue to be used as a safe­guard for trans­fer­ring per­son­al data out­side the EEA. However,...
    12 Dec 16
    CMS con­fer­ence: In­ter­ven­tion, In­nov­a­tion and Dis­rup­tion...
    31 Jan 20
    The Fu­ture Homes Stand­ard: Re­vised Clos­ing Date for Build­ing Reg­u­la­tions...
    We pre­vi­ously re­por­ted on the Gov­ern­ment’s con­sulta­tion on changes to the build­ing reg­u­la­tions ap­plic­able to new dwell­ings.  The con­sulta­tion seeks views on the Gov­ern­ment’s plans to in­crease the...
    CMS Ex­pert Guide to a Leg­al Roadmap to Can­nabis
    30 Jan 20
    New European rules for on­line plat­forms
    A new Reg­u­la­tion, known as the Plat­form to Busi­ness Reg­u­la­tion or the On­line In­ter­me­di­ation Ser­vices Reg­u­la­tion, will come in­to force on 12 Ju­ly 2020. It ap­plies to on­line in­ter­me­di­ation ser­vice pro­viders,...
    15 Jan 20
    New MLR guid­ance
    On 10 Janu­ary 2020 the Gambling Com­mis­sion is­sued up­dated guid­ance to re­mote and non-re­mote casi­nos on the pre­ven­tion of money laun­der­ing and com­bat­ing the fin­an­cing of ter­ror­ism (the “Guid­ance”,...
    14 Jan 20
    ASA rules that Bet­way You­Tube video breached the CAP Code
    On 8 Janu­ary 2020, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) pub­lished their rul­ing in re­la­tion to a video pub­lished on You­Tube by Bet­way Ltd ("Bet­way"). Con­trary to Bet­way's view that the video...