Today’s fashion and luxury brands face intense pressures, from shifting global demand patterns to disruptive new technologies. The physical and online worlds are blurring, forcing brands to rethink retail portfolios and digitise their in-store experiences. All the while companies must tackle the issues of counterfeit goods, maintaining brand reputation, and managing the bottom-line.
Companies require a legal advisor who understands the nature of the challenges they face. At CMS our specialist fashion and luxury practice brings together experts from throughout the firm, all focused on providing tailored services to help fashion and luxury brand owners navigate the legal and commercial challenges of their complex environment.
CMS’ fashion and luxury goods practice advises some of the world’s leading fashion retailers, manufacturers and prestige brand owners across a range of specialisms including intellectual property, franchising agreements, commercial contracts, brand protection, advertising and marketing, data protection, e-commerce, product liability, consumer protection, real estate, competition, employment and pensions, M&A, and litigation and commercial disputes.