Producers of household goods face a range of commercial and legal challenges, as well as intense and increasing competition. Companies need to do what they can to protect innovative concepts and designs, and also to protect the brand, both in terms of their own and competitors’ advertising claims, and more generally in the media. A new era of connected smart devices is also driving significant new opportunities for the industry, but raises new challenges as companies race to develop or acquire IP and grapple with the data protection implications of the Internet of Things.
CMS’ dedicated Household Group brings together sector experts from across CMS, in the UK and internationally, who have extensive experience and a deep understanding of the household goods industry.
Our experts can advise on everything from the financing and acquisition of companies through to disputes, brand management, product liability, distribution, competition, intellectual property and environmental issues. We also advise on IP/design rights, comparative advertising, and environmental/waste issues.