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Victoria Noto

Senior Associate

Level 15 Burj Daman
Dubai International Financial Centre
PO Box 506873
United Arab Emirates
Languages English

Victoria specialises in commercial and advisory work, including drafting and negotiating commercial agreements and advising on consumer law, marketing/advertising, intellectual property, e-commerce and data protection. Prior to joining CMS, Victoria worked in the tier 1 commercial practice of a London-based law firm where she assisted clients in the media & entertainment, digital and retail sectors. Victoria has also spent 8 months on secondment with Google where she supported on a range of legal issues concerning the high-profile product launches of Google Pixel 4 and the cloud-gaming service Stadia.

Victoria is known for her highly commercial, pragmatic approach as well as her ability to find creative solutions to complex legal issues faced by her clients. Victoria was listed as a ‘key lawyer’ in The Legal 500 UK 2021 for Media and Entertainment and was also named as one of the 10 most innovative junior lawyers in the UK in 2020 by The Legal Technologist.

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Relevant experience

  • Retail and hospitality clients on compliance with data protection legislation in the context of them collecting and processing customer data during the COVID-19 pandemic.
  • Lead Associate on a digital transformation and automation project for the legal team of a leading media publisher. 
  • High-profile sponsorship and endorsement agreements and advising premium brands on their engagements with talent and influencers.  
  • stc Pay on various commercial contracts.
  • Intellectual property issues across multi-channel advertising campaigns including clearance issues and comparative advertising.    
  • Multi-jurisdiction e-commerce and pricing regulation advice to a global retailer.
  • Industry responses to numerous Government consultations concerning legislative changes in the digital and advertising sectors. 
  • Multi-jurisdiction advertising, consumer and data protection advice to a global social media platform. 
  • A suite of IP-focussed precedent agreements for a media client including content syndication and brand licensing.
  • Extensive in-house secondment experience including Google, Facebook, Virgin Media and News UK. 
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  • 2012 – LLB – Queen Mary University of London, London.
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