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Victoria Noto

Senior Associate

Portrait of Victoria Noto

Victoria Noto

Senior Associate

Contact
CMS (UAE) LLP
Level 15 Burj Daman
Dubai International Financial Centre
PO Box 506873
Dubai
United Arab Emirates
Languages English

Victoria specialises in commercial and advisory work, including drafting and negotiating commercial agreements and advising on consumer law, marketing/advertising, intellectual property, e-commerce and data protection. Prior to joining CMS, Victoria worked in the tier 1 commercial practice of a London-based law firm where she assisted clients in the media & entertainment, digital and retail sectors. Victoria has also spent 8 months on secondment with Google where she supported on a range of legal issues concerning the high-profile product launches of Google Pixel 4 and the cloud-gaming service Stadia.

Victoria is known for her highly commercial, pragmatic approach as well as her ability to find creative solutions to complex legal issues faced by her clients. Victoria was listed as a ‘key lawyer’ in The Legal 500 UK 2021 for Media and Entertainment and was also named as one of the 10 most innovative junior lawyers in the UK in 2020 by The Legal Technologist.

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Relevant experience

  • Retail and hospitality clients on compliance with data protection legislation in the context of them collecting and processing customer data during the COVID-19 pandemic.
  • Lead Associate on a digital transformation and automation project for the legal team of a leading media publisher. 
  • High-profile sponsorship and endorsement agreements and advising premium brands on their engagements with talent and influencers.  
  • stc Pay on various commercial contracts.
  • Intellectual property issues across multi-channel advertising campaigns including clearance issues and comparative advertising.    
  • Multi-jurisdiction e-commerce and pricing regulation advice to a global retailer.
  • Industry responses to numerous Government consultations concerning legislative changes in the digital and advertising sectors. 
  • Multi-jurisdiction advertising, consumer and data protection advice to a global social media platform. 
  • A suite of IP-focussed precedent agreements for a media client including content syndication and brand licensing.
  • Extensive in-house secondment experience including Google, Facebook, Virgin Media and News UK. 
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Education

  • 2012 – LLB – Queen Mary University of London, London.
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Expertise

Feed

08/11/2022
Im­pact of the GDPR in the United Ar­ab Emir­ates
1. Ap­plic­able le­gis­la­tion gov­ern­ing data pro­tec­tion in UAE Na­tion­al le­gis­la­tionThe UAE Pen­al Code (Fed­er­al Law No. 3 of 1987)The Law on Com­batting Cy­ber­crimes (Fed­er­al Law No. 5 of 2012)The Law on the...
Expert Guide TMT - Technology, Media & Telecommunications
08/11/2022
Data pro­tec­tion and cy­ber­se­cur­ity laws in the United Ar­ab Emir­ates
Data pro­tec­tion 1. Loc­al data pro­tec­tion laws and scope The UAE has a multi-layered leg­al sys­tem, with le­gis­la­tion is­sued at Fed­er­al and Emir­ate level. In ad­di­tion, the UAE con­tains nu­mer­ous spe­cial...
Expert Guide TMT - Technology, Media & Telecommunications
Comparable
14/09/2022
Avoid an ad­vert­ising red card: Middle East­ern con­sid­er­a­tions for your Qatar...
As the 2022 Foot­ball World Cup in Qatar draws near­er, all eyes are on the Middle East, with this be­ing the first time that the tour­na­ment has been hos­ted in the re­gion. Brands around the world will un­doubtedly...
Law-Now
09/2022
Avoid an ad­vert­ising red card
As the 2022 Foot­ball World Cup (Qatar World Cup) draws near­er, all eyes are on the Middle East with this be­ing the first time that the tour­na­ment has been hos­ted in the re­gion. Brands around the world will un­doubtedly be gear­ing up to get in­to the foot­ball spir­it and roll out foot­ball-themed cam­paigns, pro­mo­tions and oth­er ac­tiv­a­tions. However, brands will need to take care to en­sure that their forth­com­ing cam­paigns do not fall foul of loc­al Qatari laws, in­clud­ing Law No. 10 of 2021 (World Cup Law), FIFA rules and guidelines (in­clud­ing the FIFA In­tel­lec­tu­al Prop­erty Guidelines (IP Guidelines) and the FIFA Me­dia and the Mar­ket­ing Reg­u­la­tions (MM­Rs) as well as oth­er re­gion­al laws and reg­u­la­tions in the Middle East.
Publication
14/01/2022
UAE leg­al re­forms – new UAE data pro­tec­tion law
In­tro­duc­tion - 2021 Re­forms In Q4 2021, as part of its 50th Year An­niversary, the UAE an­nounced some of the broad­est changes to its leg­al land­scape in many years. It also in­tro­duced ma­jor prac­tic­al changes...
Law-Now TMT - Technology, Media & Telecommunications
19/10/2021
KSA’s New Per­son­al Data Pro­tec­tion Law – GDPR sim­il­ar­it­ies and dif­fer­ences
Fol­low­ing the glob­al trend of co­di­fy­ing data pro­tec­tion rules, the King­dom of Saudi Ar­a­bia (“KSA”) has pub­lished the Per­son­al Data Pro­tec­tion Law (“PDPL”) which is KSA’s first na­tion­al gen­er­al...
Law-Now
07/09/2021
Elec­tron­ic sig­na­ture law in com­mer­cial con­tracts in United Ar­ab Emir­ates
1. Defin­i­tion and form­al re­quire­ments of writ­ten leg­al state­ments or leg­al state­ments leg­ally bind­ing if the law re­quires writ­ten form The UAE has a multi-layered leg­al sys­tem, with le­gis­la­tion is­sued...
Expert Guide Commercial