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Deals 22 May 2019 · Switzerland

CMS advises the shareholders on the sale of fluidFOCUS AG to Rivella

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CMS advises shareholders on the sale of fluidFOCUS AG to Rivella

Rivella, the traditional Swiss beverage manufacturer of the same-named Swiss national drink, acquires fluidFOCUS AG.

fluidFOCUS, a start-up company domiciled in Zurich, develops beverages and beverage brands and is active in their marketing and distribution. Furthermore, the company, inter alia, owns FOCUSWATER, one of the leading Swiss brands in the vitamin water products category. fluidFOCUS' innovative beverages meet the relevant needs of today's consumers: they contain vitamins, are low in calories, contain no artificial sweeteners or additives and are produced in Switzerland.

By acquiring fluidFOCUS, Rivella expands its product range of light beverages and secures additional knowledge in product development and marketing. fluidFOCUS will be continued with all eight employees as a subsidiary of Rivella at the previous site in Zurich. Leif Langenskiöld remains business manager of fluidFOCUS. The aim is to jointly continue the success story of the FOCUSWATER brand sustainably in this way.

A team from CMS, led by partner Stephan Werlen, advised the shareholders of fluidFOCUS on all legal matters of the transaction.

CMS Switzerland

Dr Stephan Werlen, Partner, Corporate / M&A
Pascal Stocker, Associate, Corporate / M&A