China Insight - Consumer Products

On 15 March 2015, the Measures for Punishments Against Infringements on Consumer Rights and Interests (“Measures”) issued by the State Administration for Industry and Commerce of the People's Republic of China (“SAIC”) came into force. This happened exactly one year after a revised version of the Law on the Protection of Consumer Rights and Interests (“CPL”) took effect on 15 March 2014, raising consumer protection in China to a new level. By releasing these Measures, the SAIC aims to provide practical guidance to the authorities how to implement the CPL, how to punish violations, and how to interpret certain vague provisions and terms of the CPL. The Measures will also play an important role in potential civil law disputes.

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