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Protection of the Personal Name Rights - Case Study: Michael Jordan vs. PRC Trademark Review and Adjudication Board

China Insight - IP

On 8 December 2016, the PRC Supreme People’s Court (“Supreme Court”) rendered a partially favourable decision to the former basketball star Michael Jordan in his four-year battle against a China-based sportswear company i.e. Qiaodan Sports Company Limited (“Qiaodan Sports”) on the use of his name. This is a landmark decision that lays out the ground rules for protecting personal names in trademark cases.

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Source
PROTECTION OF THE PERSONAL NAME RIGHTS – CASE STUDY: MICHAEL...
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Authors

Emily Xu
Emily Xu, LL.M.