Cologne – Marketing and IT agency Cocomore AG has sold its e-commerce subsidiary Kairion to the ProSiebenSat.1 media group.
A CMS team headed by Dr Richard Mayer-Uellner advised Cocomore on the legal aspects of the transaction.
Kairion will become part of Advertising Platform Solutions, which brings together all of ProSiebenSat.1’s ad-tech activities. The transaction has already been completed. The purchase price was not disclosed.
Frankfurt-based Kairion aggregates and markets the advertising environments of over 80 online stores. Advertising customers can match marketing messages to the shopping interests of store visitors and display them in the corresponding spaces in real-time. As such, the company offers advertisers the opportunity to place adverts in the combined advertising space of these online retailers. Kairion implemented more than 1,000 campaigns in 2017, including for big-name clients such as Bayer, Bosch, Klosterfrau, Nestlé, Reckitt Benckiser and Groupe SEB. Kairion is regarded as a leader in the healthcare sector and markets around 30 million shop visits on affiliated e-commerce platforms that also cover the fast-moving consumer goods, consumer electronics and pet care segments.
Dr Richard Mayer-Uellner, Lead Partner
Matthias Engelen, Associate, both Corporate / M&A
Dr Alexander von Bossel, Partner
Florian Dietrich, Partner
Thorsten Hemme, Counsel, all TMC
Michael Kamps, Partner, Data Protection
Marcus Fischer, Counsel, Tax
Lars Eckhoff, Partner
Phillip Prystawik, Associate, both Commercial
Kira Falter, Senior Associate, Employment