The Hamburg tobacco group Reemtsma is giving its impressive history of tobacco collection and the
advertising archive of the company to the Hamburg Museum of Work. Hermann Lindhorst from the
Hamburg office of CMS Hasche Sigle advised Reemtsma on making the gift which was officially handed
over to the museum yesterday. Hamburg's senator for the arts Karin von Welck prized the outstanding
significance of the collection "both from the point of view of the history of tobacco and for the
economic history of the city of Hamburg". The German History Museum Berlin had also shown interest
but the collection, the historical value of which Reemtsma's director, Dieter Müller , quoted as
EUR 1.5m, now remains in the Hanseatic city as an important part of Hamburg company history. For
the first time it will be accessible in its entirety to the public.
The archives are an extensive fund on the cultural history of tobacco, the cigarette industry
and the history of advertising and trade mark development in the twentieth century. 3,000 objects
dating from over four centuries, 500 cigarette advertising posters and 400 graphics are part of the
tobacco history collection alone. The advertising archive from the 30s is an extensive archive of
cigarette trade marks, some with original advertising drafts and fair drawings by well-known
artists and illustrators starting in the year 1900. The marketing archive of the 50s up to the
present day contains a collection of all Reemtsma and competitor marks as well as approx. 2,000
poster rolls and 25,000 advertisements, cinema and TV films, advertising material and between
approx. 5,000 and 10,000 cigarette packets. The current marketing archive will be further developed
by the Museum of Work on behalf of Reemtsma in the future.
Only last year did Reemtsma hand over its extensive photography archive with over 100,000
photographs to the museum.
Contact CMS Hasche Sigle:
Dr Ulrich Külper
Tel.: +49(0)40 / 37630-0
E-mail:
Ulrich.Kuelper@cms-hs.com
Background:
CMS Hasche Sigle is one of the leading German law firms with more than 350 lawyers. It covers
the entire area of commercial law and provides legal advice to major German and international
companies from a wide spectrum of industry.
CMS Hasche Sigle operates at all the major business centres. It has offices in Berlin,
Duesseldorf, Frankfurt, Hamburg, Leipzig, Munich, Stuttgart, Chemnitz, Dresden, Brussels, Belgrade,
Moscow, Prague and Shanghai.
The law firm is a founding partner of CMS, a European association of reputable law firms with
more than 1,800 lawyers. In addition to CMS Hasche Sigle, the following firms are also members of
the CMS association: CMS Adonnino Ascoli & Cavasola Scamoni (Italy), CMS Albiñana & Suárez
de Lezo (Spain), CMS Bureau Francis Lefebvre (France), CMS Cameron McKenna (UK), CMS Derks Star
Busmann (the Netherlands), CMS von Erlach Klainguti Stettler Wille (Switzerland), CMS Lexcelis
(Belgium) and CMS Reich-Rohrwig Hainz (Austria) with a total of 56 offices in 24 jurisdictions.
This network enables CMS Hasche Sigle to offer integrated and extensive legal advice for
cross-border projects.
Further information:
CMS Hasche Sigle Partnerschaft von Rechtsanwälten und Steuerberatern
Contact details/List of partners at
www.cms-hs.com
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