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How does your evidence measure up? ASA upholds complaint about exaggerated claims of water purification

21/01/2021

The ASA upheld a complaint against Microlyscs t/a CrazyCap following a complaint that its Facebook post, claiming that its bottle cap product killed pathogens, was misleading and could not be substantiated. The claim A post on the CrazyCapbottle Facebook page...

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Authors

Portrait ofStuart Helmer
Stuart Helmer
Of Counsel
London
Portrait ofTom Scourfield
Tom Scourfield
Partner
London