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D-Code Webinar: AdTech - demystifying the technology behind digital marketing

Past event
26 March 2020, 13:00 - 14:00 UTC +00:00

Our new D-Code programme is aimed at in-house legal teams who do not specialise in technology, but who need to understand how new technologies and platforms impact the transactions and matters they advise on.
In this session, we will consider Adtech - the technology used to target advertising to specific individuals and specific target audiences. In this session we will:

  • Demystify the jargon and acronyms
  • Explain step by step how the technology works
  • Highlight the key legal issues that you need to understand

After the 45 minute presentation, our speakers will be available online to answer your questions.

Speakers include: 

  • Dr Sam De Silva
  • Alex Dixie

If you would like to attend this webinar, please register below.

  • 26 March