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CMS advises Israeli performance marketing company XLMedia on buy back

18 July 2019

International law firm CMS team has advised Israeli performance marketing company and new client, XLMedia PLC, on its tender offer to buy back up to approximately 9.51% of the company’s issued share capital.

AIM-listed XLMedia employs a global portfolio of websites as a conduit to channel users to its clients, the majority of which operate in the gambling and personal finance sectors. The Group uses in-house media buying capabilities which it deploys to support its core publishing division. Its publishing activities also comprise numerous informational web and mobile sites which attract millions of users across numerous countries in their local languages.

CMS Head of Equity Capital Markets Alasdair Steele led the cross-border team, supported by Louis Glass, Harriet Serpis and Jennifer Gray.