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Iain Stansfield

Iain Stansfield

Practice Group Leader, Technology, Media, Intellectual Property and Competition

CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
United Kingdom
Languages English, French, German, Spanish

Iain Stansfield has over 20 years' experience providing strategic advice to clients involved in the development, protection and exploitation of intellectual property. This includes brands, content and technology. His focus is on transactional and advisory work, and his clients are drawn in large part from the advertising and marketing, publishing and retail sectors.

Primarily a commercial lawyer, his background as an IP practitioner means that he brings to his transactional work a sharp awareness of how best to protect and maximise intangible assets.

Iain is also experienced in establishing and negotiating all the legal structures by which clients engage with their markets and trading partners, from licensing and R&D, through distribution, agency and supply chain, to joint ventures and disposals and acquisitions.

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"a very impressive lawyer who’s extremely approachable and quick to cotton on to commercial problems."


"Iain’s advice is commercial and pragmatic. He has a rigorous, yet can-do approach."

Client Feedback

"knowledgeable and practical’ and ‘reliable in a crisis."

Legal 500

Relevant experience

  • A multinational consumer goods business on its global reprocurement of advertising services and subsequent negotiation of full services agreements with 6 agencies as part of creating its new creative roster.
  • A luxury goods brand on its global media buying agreements, and ecommerce strategy and implementation.
  • A leading high-street retailer on a series of celebrity endorsement and product line agreements.
  • A top 5 advertising and media agency group on a range of commercial, regulatory and intellectual property issues, and supporting it on a series of strategic acquisitions.
  • A leading international wine retailer on the drafting and negotiating of core business brand arrangements with newspaper, airline and trade partners.
  • Leading legal academic authors in the merger of major academic publishing businesses in the context of CMA undertakings.
  • A luxury automotive business on its global media buying agreements
  • A trade body for design businesses and practitioners on a range of intellectual property and commercial matters.
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  • 1995 – Admitted as a Solicitor in England and Wales
  • 1993 – Law Society Finals (Commendation), College of Law
  • 1992 – CPE (Commendation), Northumbria University, Northumbria
  • 1990 – BA (Hons) Modern Languages, Oxford University, Oxford
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  • Law Society
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Lectures list

  • April 2016 - Westminster Media Forum Keynote Seminar: The UK fashion industry - digital strategies, IP, international competitiveness and policy priorities. 
  • November 2014 - Westminster Media Forum Keynote Seminar: Prospects for books, publishing and libraries ‐ digital strategies, revenue opportunities and policy priorities. 
  • August 2014 - IT Law Summer School 2014, Downing College, Cambridge: E-Commerce and distance selling regulations in the UK. 
  • August 2013 - International Intellectual Property Law Summer School, Moller Centre, Cambridge: Licensing of Intellectual Property. 
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