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Trade Mark Audits & Portfolio Management

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From the point we are instructed to take responsibility for a portfolio, we actively engage with your business’ culture and priorities to ensure that your brand protection strategy is tailored accordingly. As part of the onboarding process, we undertake an audit of the trade mark portfolio, and can advise on whether existing protection is fit for purpose. We also continue to monitor your trade mark protection to ensure that it keeps pace with business developments and changes in the legal landscape. We will proactively advise you of changes that may be required along the way, such as gap filling exercises or efficiencies that can be made by allowing older trade marks to lapse.

Our Trade Mark team regularly assists in corporate transactions, so also undertakes formal due diligence exercises in the context of asset and business sales and purchases. We are flexible in how we interact with clients and ensure our reporting style meets your business and stakeholders’ needs. We offer a 24/7 client extranet where you can view the status of your portfolio in real time. We will also work with you to create the bespoke reports that you need for internal reporting and management. We understand that stakeholders often want a snapshot of brands, rather than a lengthy document, so we regularly compile data on brand protection and enforcement in visual form.

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25/03/2024
Patentability of inventions relating to diagnostic methods at the EPO
Under Article 53(c) of the European Patent Convention (EPC), diagnostic methods practised on the human or animal body are excluded from patentability. The purpose behind this exclusion is to avoid patent...
18/01/2024
EP Case Law in Brief: Commercial success and inventive step
“Commercial success alone is not to be regarded as indicative of inventive step, but evidence of immediate commercial success when coupled with evidence of a long-felt want is of relevance provided...
29/11/2023
10 CMS partners recognised by Lexology Client Choice Awards 2023
International law firm CMS is pleased to announce that 10 of its partners, across nine different countries, have been recognised by the Lexology Client Choice Awards 2023:Nick Beckett, China, Life Sci­ences Car­oline...
23/11/2023
Patentability of AI inventions: High Court offers a helping hand (Emotional...
Is a deep learning AI system which recommends similar songs to its users patentable? Or is it a computer program ‘as such’ and therefore excluded under s.1(2)(c) Patents Act 1977? The High Court has...
21/11/2023
EP Case Law in Brief: Proof of common general knowledge
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16/11/2023
CMS and IPDefine Announce Global Patent Initiative
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07/11/2023
Description amendments at the EPO – the Appellant agrees with the need...
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16/10/2023
Beyond the language barrier
Getting the deal done | 8 min read Getting an M&A deal over the line is a big task in any context. The task is even greater when a transaction involves multiple jurisdictions, people and cultures. Understanding the bigger picture and commercial objectives makes it easier to focus on the legal provisions that really matter. This article sets out the main differences and challenges cross-border transactions present and the key factors that determine dealmaking success.
06/10/2023
The European Patent Office (EPO) ‘10-day rule’
By the Decision of the Administrative Council of 13 October 2022, a number of Rules of the Implementing Regulations to the European Patent Convention have been amended. These include Rule 126 (Notification...
28/09/2023
EP Case Law in Brief: Erroneous Disclosures
“Mistakes in a document do not in themselves constitute prior art such as to prevent the grant of a patent.”So begins section I.C. 4.9 of the Case Law of the Boards of Appeal. This statement, and...
25/09/2023
Is Unitary Patent protection a silver bullet for securing value of IP rich...
Increasing the effectiveness of patent protection across multiple jurisdictions | 6 min read The value of the intellectual property in IP-rich businesses is a key consideration in any proposed deal. But is the new Unitary Patent protection system preferable over existing national patent rights for protecting IP value? The answer is not a simple one but what is clear is that investing time and resources into a Unitary Patent protection strategy could have a significant pay-off for a patent-rich business.
12/09/2023
CMS European Class Actions Report 2023
Data-driven insights into class action risk across Europe, a key concern for major corporates