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ASA upholds complaint against an influencer’s luxury Instagram giveaway in support of her own personal brand 

15/03/2021

The ASA has upheld two complaints made against influencer Molly-Mae Hague, around claims that her Instagram giveaway, worth a total of £8,000, was not awarded in accordance with the laws of chance and the promotion was administered unfairly. This ruling is notable...

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Authors

Portrait ofStuart Helmer
Stuart Helmer
Of Counsel
London
Portrait ofVictoria Gaskell
Victoria Gaskell
Partner
London
Susannah Parry