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Context is key: ASA dismisses complaint against a Laphroaig whisky ad accused of linking alcohol with sexual activity

07/01/2021

The ASA did not uphold a complaint against Edrington-Beam Suntory UK Ltd t/a Laphroaig following a complaint that its whisky ad linked alcohol to sexual activity, and portrayed alcohol as indispensable. The claim The ad, first aired at the end of October 2020...

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Authors

Portrait ofStuart Helmer
Stuart Helmer
Of Counsel
London
Portrait ofTom Scourfield
Tom Scourfield
Partner
London