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More Cocoa Powder for the Swiss? The Swiss view on the "Nutella gap"

04 December 2017

Should Ferrero, the producer of Nutella, be hindered to produce a Swiss-style Nutella just for the Swiss market with more cocoa powder than the "normal" Nutella? On the assumption that Swiss consumers have a special taste, can Nestlé adjust its Nesspresso capsules...

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Authors

Dr Simone Brauchbar Birkhäuser, LL.M.
Counsel
Zurich
Dr Felix Kesselring, LL.M. (LSE)