All areas of trademark law are affected by the recent EU reforms referred to as the “trademark package”, designed to modernise and harmonise procedures in this area, including definition and conditions of validity, registration and cancellation processes, reputation, protection, etc. Your trademark strategy is crucial for your company and must now comply with these new directives in a context of intense international competition, marked by the increased prevalence of counterfeiting. Familiar with your challenges and drawing on up-to-the-minute expertise, our experts will help you to protect and add value to your trademarks whatever your activity and commercial sector.
Our dedicated team is able to intervene to advise you in your trademark creation projects (identification and analysis of precedents, national, EU and international registration, assistance in the event of notification of irregularities or opposition procedures) as well as in the negotiation and drafting of all legal deeds, including licensing, sale or coexistence agreements. They proactively manage preservation of your trademarks (monitoring of trademarks in the countries concerned, drafting and submission of opposition notices against trademarks infringing your rights, bringing infringement proceedings for unfair competition, etc.) and defending you in any proceedings brought against the registration or exploitation of your trademarks. Our experts work in close collaboration with colleagues specialising in other fields (customs, competition, etc.) and draw on our international network to guarantee you the most effective support in all circumstances.