Gambling

United Kingdom

The gambling industry is constantly in a state of change. While regulatory liberalisation is creating new opportunities in some jurisdictions, tightening legislation is closing down avenues in others. Our deep knowledge of the sector allows us to advise our clients on how to recognise, protect and optimise their opportunities within this shifting landscape.

Our gambling practice comprises lawyers drawn from across the firm, including our Commercial & Regulatory, Corporate, Tax, Dispute Resolution, Financial Services, EU & Competition and Intellectual Property practices and our expertise extends to all gambling products including betting, gaming, lotteries, prize competitions and promotions, both remote and land-based.

As well as years of experience in advising on gambling products, we have market leading financial services expertise which underpins our advice on payments issues and anti-money laundering.

With our experts across a network of 42 countries and long-standing relationships with local counsel in other jurisdictions, we are well placed to offer advice as new licensing regimes are introduced or legislation changes or on cross-border M&A. We can advise on the best jurisdiction for a client from both a regulatory and tax perspective. Whether a client wants to establish a new company, obtain a licence or needs market leading gambling tax advice, we provide a one-stop service.

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Law-Now: Gambling
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CMS In­ter­act­ive Guide to On­line Gambling Reg­u­la­tion...

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July 2019
Ex­perts in Gambling Law
29 Nov 19
Gibral­tar’s status with­in the EU
AG opin­ion ad­voc­ates strict in­ter­pret­a­tion of EU dir­ect­ive, but con­firms dis­crim­in­at­ory nature of Bul­gari­an le­gis­la­tion con­trary to free­dom of es­tab­lish­ment The opin­ion of Ad­voc­ate Gen­er­al Hogan (the...
CMS Ex­pert Guide to On­line Gambling Reg­u­la­tion in Europe
22 Nov 19
ASA rules that Merkur Cashino pro­mo­tion was not aimed at chil­dren
On 20 Novem­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) con­cluded that a pro­mo­tion on the back of a child's bus tick­et for Cashino Gam­ing Ltd t/a Merkur Cashino (“Merkur Cashino”) of­fer­ing...
19 Nov 19
UK-based gambling firms to ex­pect ser­i­ous com­plic­a­tions when re­ceiv­ing...
Gov­ern­ment rep­res­ent­at­ives have warned com­pan­ies op­er­at­ing in the gambling sec­tor that in­ter­na­tion­al trans­fers of per­son­al data will be­come sig­ni­fic­antly more com­plex fol­low­ing the UK’s exit from the...
15 Nov 19
Brexit and data pro­tec­tion: what to do next (when you don’t know what’s...
Whilst the threat of a no-deal Brexit has been aver­ted for now, the fu­ture is by no means cer­tain. We have high­lighted some of the key is­sues for UK-based or­gan­isa­tions, and the EEA or­gan­isa­tions that...
15 Oct 19
ASA rules Casumo ad was tar­geted ir­re­spons­ibly
On 9 Oc­to­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) con­cluded that a sponsored Google search res­ult for Casumo Ser­vices Lim­ited (“Casumo”) of­fer­ing free spins had been ir­re­spons­ibly...
15 Oct 19
Gambling Com­mis­sion agrees £322,000 pack­age with Bet­fred for anti-money...
On 10 Oc­to­ber 2019, the Gambling Com­mis­sion (“Com­mis­sion”) an­nounced that it had reached a reg­u­lat­ory set­tle­ment with Pet­fre (Gibral­tar) Lim­ited, trad­ing as Bet­fred ( “Bet­fred”) in re­la­tion to...
08 Oct 19
Gambling Com­mis­sion sets out its ex­pect­a­tions re­gard­ing li­censees...
The Gambling Com­mis­sion has is­sued a state­ment set­ting out its ex­pect­a­tions of li­censees who leave the Brit­ish mar­ket. The state­ment ap­plies to on­line and high street gambling busi­nesses choos­ing to leave...
26 Sep 19
ASA Rul­ing on 32Red Ltd
On 25 Septem­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) in­vest­ig­ated two is­sues in re­la­tion to two sponsored on­line search en­gine ad­verts paid for by on­line casino 32Red Ltd, both of which...
25 Sep 19
UK Par­lia­ment­ary Com­mit­tee says ‘loot boxes’ should be con­sidered...
An in­quiry led by the Di­git­al, Cul­ture, Me­dia & Sport Com­mit­tee has con­cluded that the sale and pur­chase of loot boxes should be con­sidered gambling and there­fore reg­u­lated un­der the UK Gambling Act....
23 Sep 19
ASA Rul­ing on Cor­al In­ter­act­ive (Gibral­tar) Ltd
On 18 Septem­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) up­held a com­plaint against Cor­al In­ter­act­ive (Gibral­tar) Ltd (“Cor­al”) re­gard­ing an ad­vert shown on TV. The ASA ruled that the...