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Partner interview

Egon Engin-Deniz, Partner, CMS Vienna, TMC

What will be the most important market trend affecting your clients’ sector over the next 12 months?

The clash of IP rights and competition law. Specifically, non-regulated products will encounter problems in maintaining selective distribution models. Another key development will be the vast number of new generic top level domains (gTLDs) colliding with the interest of brand protection.

Finally, the unitary patent will also be an important market trend as it will become a reality one day.

What are the trends shaping the legal industry?

As in-house legal departments are insourcing, we need to offer new attractive models of legal advice and not become a commodity.

If you weren’t a lawyer, how would you earn your living?

I like very new and very old things. So I would probably be an archaeologist.

Source
CMS Annual Review 2015-2016
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Authors

Picture of Egon Engin Deniz
Egon Engin-Deniz
Partner
Vienna