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3D shape of a lipstick accepted as an EU trade mark by the General Court

04/08/2021

It is notoriously difficult to register shapes as trade marks, because consumers are not accustomed to identifying the origin of specific products based on their appearance alone without any other graphic or verbal elements. However, Guerlain recently managed...

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Authors

Portrait ofJean-Baptiste Blanc
Jean-Baptiste Blanc
Associate
London
Portrait ofEleanor Merrett
Eleanor Merrett
Partner
Sheffield