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Commercial

Hungary

Achieving business success in highly regulated markets requires effective management of commercial risks and of your supplier and customer relationships.

Whether you are an international or domestic business active in the CEE region, you can rely on our advice on complex and multi-jurisdictional contractual arrangements and our knowledge of the commercial issues facing the sectors in which you operate. We have advised many international companies on entering CEE markets over the years and continue to assist them as they grow their businesses in the region.

With over 350 commercial and regulatory lawyers across 42 countries, our multi-disciplinary teams are trained to understand the cultural and business factors impacting your commercial arrangements. We organise our teams around sectors and industries relevant to you, including financial services, manufacturing, automotive, consumer products, energy, hotels and leisure, infrastructure and projects, life sciences & healthcare, supply and logistics, real estate and construction, technology, telecoms, media and sports. We can guide you towards the best business outcome, whether you require advice on commercial contracts, supply services, e-commerce, IT or telecoms agreements, data protection, design and manufacturing, advertising, sponsorship and marketing, consumer sales, software licensing, outsourcing, or sales, agency, distribution and franchise agreements.

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The team also draws praise for its commercial awareness, with one client citing its "understanding of our business needs, products and processes" and its "proactive case management."

Chambers, 2018

It is a positive, up-to-date team able to answer our questions and issues immediately. The team really understands our business needs and negotiates with that in mind.

Chambers
April 2018
High­lights of ex­per­i­ence in Com­mer­cial in Hun­gary

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December 2019
Pr­op­tech Smart Of­fice bro­chure 2019
20 Jan 20
Data au­thor­ity is­sues two fines for un­law­ful ac­cess to work­place emails
The Hun­gari­an Na­tion­al Au­thor­ity for Data Pro­tec­tion and Free­dom of In­form­a­tion (NAIH) im­posed fines in two cases re­lated to mon­it­or­ing work­ers. In both cases, the em­ploy­ers failed to provide prop­er pri­vacy...
CMS Ex­pert Guide to Dis­tri­bu­tion
23 Dec 19
So­cial Me­dia and mHealth Data EMA / HMA Re­port
New and in­nov­at­ive tech­no­lo­gies have led to a huge in­crease in data com­ing from sources that haven’t pre­vi­ously been used with­in the reg­u­lated medi­cines in­dustry. In re­cog­ni­tion of this ex­plo­sion of...
August 2019
Are gamers be­ing ex­ploited?
20 Dec 19
Hun­gary's health au­thor­ity pub­lishes draft guid­ance on pro­mo­tions
On 12 Septem­ber 2019, the Hun­gari­an Na­tion­al In­sti­tute of Health and Phar­ma­ceut­ic­als (OGYÉI) pub­lished its draft guid­ance on the rules reg­u­lat­ing the pro­mo­tion­al activ­it­ies of phar­ma­ceut­ic­al com­pan­ies. ...
June 2019
CMS in Hun­gary 2019
16 Dec 19
Hun­gari­an tax au­thor­ity launches pub­lic con­sulta­tion on SAF-T
As Hun­gary pre­pares for the in­tro­duc­tion of the Stand­ard Audit File-Tax (SAF-T), the na­tion­al tax au­thor­ity has launched a pub­lic dis­cus­sion to col­lect feed­back from the busi­ness com­munity, soft­ware de­velopers...
23 May 19
Happy Birth­day GDPR in CEE
29 Nov 19
Gibral­tar’s status with­in the EU
AG opin­ion ad­voc­ates strict in­ter­pret­a­tion of EU dir­ect­ive, but con­firms dis­crim­in­at­ory nature of Bul­gari­an le­gis­la­tion con­trary to free­dom of es­tab­lish­ment The opin­ion of Ad­voc­ate Gen­er­al Hogan (the...
02 Jul 18
E-pub­lic pro­cure­ment CEE 2018
15 Nov 19
Brexit and data pro­tec­tion: what to do next (when you don’t know what’s...
Whilst the threat of a no-deal Brexit has been aver­ted for now, the fu­ture is by no means cer­tain. We have high­lighted some of the key is­sues for UK-based or­gan­isa­tions, and the EEA or­gan­isa­tions that...