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Consumer Products

United Kingdom

CMS is one of the few firms to fully support each step of the consumer value chain. From the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and research and development projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. We help them grow through transformative partnerships and M&A.

Our expertise is reflected in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune Group, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

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    Fashion & Luxury

    Our specialist Fashion and Luxury practice helps both luxury and high street fashion brands source, create, protect and exploit their wares through an ever increasing and complex number of retail channels. The team also works hand in hand with our award winning corporate and real estate teams as well as others to provide a one stop shop to fashion and high street icons.

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    Food & Drink

    Food and drink companies operate in challenging times. Shifts in the grocery market are placing intense pressure on margins, compliance and regulatory burdens are growing, and there is mounting emphasis on supply chain transparency. Meanwhile, public interest in diet and health, animal welfare, and sustainability, as well as complex rules on nutrition and functional food claims, all form part of a complex landscape that food and drinks companies must navigate in order to run their businesses successfully.

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    Health & Beauty

    At CMS our specialist Health & Beauty Practice brings together experts from throughout the firm, all focused on providing tailored services that help health and beauty organisations navigate the legal and commercial challenges of their complex environment.

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    Household

    CMS’ dedicated Household Group brings together sector experts from across CMS, in the UK and internationally, who have extensive experience and a deep understanding of the household goods industry.

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    Manufacturing

    CMS’ dedicated Manufacturing Group brings together industry experts from across CMS, in the UK and internationally, who have extensive experience working with Manufacturing clients across a range of sectors including FMCG, Food & Drink, Textiles, Household Goods, Health & Beauty, and Automotive & Auto Parts.

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    Retail

    Our experts sit at the coalface of the enormous transitions occurring in the retail sector, helping clients grapple with the most pressing issues of the day from omni-channel through to logistics and fulfilment. We are one of the few firms to fully support each element of the retail value chain – from the factory all the way to the shop floor (or the customer’s front door).

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    High­lights of our ex­per­i­ence in Con­sumer Products in...
    Law-Now: Con­sumer Products
    Vis­it Law-Now for leg­al know-how and com­ment­ary

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    14 Jun 18
    Vir­tu­al ad­vert­ising enters the game
    15 Nov 19
    Brexit and data pro­tec­tion: what to do next (when you don’t know what’s...
    Whilst the threat of a no-deal Brexit has been aver­ted for now, the fu­ture is by no means cer­tain. We have high­lighted some of the key is­sues for UK-based or­gan­isa­tions, and the EEA or­gan­isa­tions that...
    December 2017
    Mis­lead­ing rep­res­ent­a­tions of new "de­sign­er food"
    05 Nov 19
    Whis­tleblow­ing Dir­ect­ive ad­op­ted by the EU Coun­cil
    On 7 Oc­to­ber 2019, the EU Coun­cil ap­proved the word­ing of the "Dir­ect­ive of the European Par­lia­ment and of the Coun­cil on the pro­tec­tion of per­sons who re­port breaches of Uni­on law", also known as the...
    12 Sep 19
    UK food and cos­met­ic pro­du­cers to the EU to face new reg­u­la­tions after...
    As Brexit draws near­er and with the like­li­hood of an un­reg­u­lated exit still not off the table, EU-27 com­pan­ies im­port­ing or selling food or cos­met­ics from Great Bri­tain face li­ab­il­ity risks if they con­tin­ue...
    09 Jul 19
    New Dir­ect­ives reg­u­lat­ing sales to European con­sumers
    As part of the European Com­mis­sion’s Di­git­al Single Mar­ket Strategy, the European Uni­on has re­cently ad­op­ted two Dir­ect­ives which will ap­ply from 1 Janu­ary 2022. The Sale of Goods Dir­ect­ive relates...
    25 Jun 19
    New European Dir­ect­ive on un­fair trad­ing prac­tices in the food sup­ply...
    European Dir­ect­ive 2019/633 on un­fair trad­ing prac­tices in B2B re­la­tion­ships in the ag­ri­cul­tur­al and food sup­ply chain has been pub­lished in the Of­fi­cial Journ­al of the European Uni­on. This Dir­ect­ive...
    14 Jun 19
    The EUIPO de­liv­ers its ver­dict on the long­stand­ing dis­pute between...
    EUTM Can­cel­la­tion Ac­tion: (1) Pro­mote Ice­land, (2) The Iceland­ic Min­istry for For­eign Af­fairs and (3) SA – Busi­ness Ice­land v. Ice­land Foods Lim­ited. Back­ground Three Iceland­ic au­thor­it­ies (“Iceland­ic...
    23 May 19
    Tack­ling single-use plastics: the ad­vent of many leg­al meas­ures which...
    Yes­ter­day’s an­nounce­ment that sub­ject to cer­tain ex­cep­tions plastic straws, plastic stemmed cot­ton buds and plastic bever­age stir­rers in Eng­land will be pro­hib­ited from sup­ply as of April 2020 has gained...
    02 Nov 18
    Tack­ling plastic – new meas­ures for the food and drink in­dustry
    In the au­tumn 2018 Budget, the UK gov­ern­ment an­nounced that it will in­tro­duce a tax on plastic pack­aging pro­duced in, or im­por­ted in­to, the UK, which con­tains less than 30% re­cycled con­tent (sub­ject to...
    27 Sep 18
    Na­tion­al gambling au­thor­it­ies is­sue a de­clar­a­tion in which they raise...
    On 17 Septem­ber 2018, 17 gambling reg­u­lat­ors is­sued a de­clar­a­tion in which they raised their con­cerns re­lated to the blur­ring lines between gambling and gam­ing. The de­clar­a­tion iden­ti­fies four main areas...
    27 Sep 18
    Dutch Gam­ing Au­thor­ity fines on­line bet­ting op­er­at­or EUR 312,500
    The Dutch Gam­ing Au­thor­ity (DGA) has im­posed a fine of EUR 312,500 on on­line bet­ting op­er­at­or Mr Green Ltd (Mr Green), which ex­ploits the web­site www.mr­green.com, for vi­ol­at­ing the Dutch Bet­ting and Gam­ing...