Home / Expertise / Consumer Products
consumer products shelf with colourful ties

Consumer Products

United Kingdom

CMS is one of the few firms to fully support each step of the consumer value chain. From the factory floor all the way to the shop door (or the customer’s front door). We help consumer facing companies create, deliver, and sell their goods, protecting their innovation and market position every step of the way.

We support our clients on new manufacturing and research and development projects. We protect their hard-earned IP and valued brands. We advise them on the hugely complex technology, logistics and fulfilment contracts that underpin how goods reach shops and customers. We help them manage vast store portfolios. We help get them get online, selling D2C. We help them get digitised and make the most of adtech. We help them navigate the rules that govern product safety and customer engagement. We protect them when crises hit, or prevent them altogether. We help them grow through transformative partnerships and M&A.

Our expertise is reflected in the clients who trust us with their most sensitive and strategic matters. We work with top FMCG companies like Nestlé and Unilever, leading retailers such as Marks & Spencer, Sainsbury’s, Dune Group, and Yoox Net-A-Porter, and top fashion and luxury brands including French Connection, Barbour and Stella McCartney.

Read more Read less

Choose area

    Consumer Protection Defence

    CMS has unparalleled expertise of successfully advising clients in CMA consumer investigations and enforcement actions. As of January 2020 CMS has been appointed to defend clients in over two thirds of all closed CMA consumer protection investigations. 

    Read more

    Fashion & Luxury

    Our specialist Fashion and Luxury practice helps both luxury and high street fashion brands source, create, protect and exploit their wares through an ever increasing and complex number of retail channels. The team also works hand in hand with our award winning corporate and real estate teams as well as others to provide a one stop shop to fashion and high street icons.

    Read more

    Food & Drink

    Food and drink companies operate in challenging times. Shifts in the grocery market are placing intense pressure on margins, compliance and regulatory burdens are growing, and there is mounting emphasis on supply chain transparency. Meanwhile, public interest in diet and health, animal welfare, and sustainability, as well as complex rules on nutrition and functional food claims, all form part of a complex landscape that food and drinks companies must navigate in order to run their businesses successfully.

    Read more

    Health & Beauty

    At CMS our specialist Health & Beauty Practice brings together experts from throughout the firm, all focused on providing tailored services that help health and beauty organisations navigate the legal and commercial challenges of their complex environment.

    Read more


    CMS’ dedicated Household Group brings together sector experts from across CMS, in the UK and internationally, who have extensive experience and a deep understanding of the household goods industry.

    Read more


    CMS’ dedicated Manufacturing Group brings together industry experts from across CMS, in the UK and internationally, who have extensive experience working with Manufacturing clients across a range of sectors including FMCG, Food & Drink, Textiles, Household Goods, Health & Beauty, and Automotive & Auto Parts.

    Read more


    Our experts sit at the coalface of the enormous transitions occurring in the retail sector, helping clients grapple with the most pressing issues of the day from omni-channel through to logistics and fulfilment. We are one of the few firms to fully support each element of the retail value chain – from the factory all the way to the shop floor (or the customer’s front door).

    Read more
    High­lights of our ex­per­i­ence in Con­sumer Products in...
    Law-Now: Con­sumer Products
    Vis­it Law-Now for leg­al know-how and com­ment­ary


    Show only
    5 September 2019
    Ker­nel: Au­tumn 2019
    The Scot­land Food and Drink Bul­let­in
    01 May 18
    Food for Thought - Mus­ings on Re­cent Re­tail Stat­ist­ics
    Just when you thought you'd heard the last of the Beast from the East, the met­eor­o­lo­gic­al phe­nomen­on has drif­ted back in­to dis­cus­sion this month after a sharp de­cline in re­tail ex­pendit­ure was re­por­ted...
    15 Jan 20
    New MLR guid­ance
    On 10 Janu­ary 2020 the Gambling Com­mis­sion is­sued up­dated guid­ance to re­mote and non-re­mote casi­nos on the pre­ven­tion of money laun­der­ing and com­bat­ing the fin­an­cing of ter­ror­ism (the “Guid­ance”,...
    August 2019
    How block­chain will re­volu­tion­ise the gam­ing in­dustry
    23 Nov 17
    How short-lived bar­gains mean buy­ing cheap can prove dear
    Wheth­er you like them or loathe them, the Christ­mas-themed re­tail sales events of Black Fri­day and Cy­ber Monday look to be here to stay. This year's blitz kicks off again on Fri­day when re­tail­ers will...
    14 Jan 20
    ASA rules that Bet­way You­Tube video breached the CAP Code
    On 8 Janu­ary 2020, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) pub­lished their rul­ing in re­la­tion to a video pub­lished on You­Tube by Bet­way Ltd ("Bet­way"). Con­trary to Bet­way's view that the video...
    8 July 2019
    Tak­ing Stock 2019
    The out­look for Con­sumer & Re­tail
    13 Sep 17
    The rise of Vir­tu­al Real­ity in re­tail
    Vir­tu­al Real­ity (VR) has been on the re­tail in­dustry's radar for the last few years, but with the in­tro­duc­tion of more af­ford­able head­sets such as Google Card­board, re­tail­ers are start­ing to take more...
    27 Dec 19
    CMA seeks new reg­u­lat­ory re­gime to reg­u­late on­line plat­forms
    The Com­pet­i­tion & Mar­kets Au­thor­ity (“CMA”) last week re­leased its in­ter­im re­port out­lining its pre­lim­in­ary find­ings in­to its On­line Plat­forms and Di­git­al Ad­vert­ising Mar­ket Study. In find­ing broad...
    28 May 19
    High­lights of our ex­per­i­ence in House­hold in the UK
    Con­sumer Products
    10 Aug 17
    The "dir­ect to con­sumer" mod­el
    You may have heard of brands selling "dir­ect to con­sumer" - but what does this mean ex­actly, and what are the be­ne­fits and pit­falls for a brand? In es­sence, selling dir­ect to con­sumer (DTC) is where brands...
    19 Dec 19
    Ched­dar luck next time for Baby­bel
    Fro­mager­ies Bel SA (“FBSA”) was the pro­pri­et­or of a UK re­gistered trade mark (UK 2060882) (the “Mark”) for the sign shown be­low and re­gistered for “cheese” in class 29:   The Mark was iden­ti­fied...