United Kingdom

The gambling industry is constantly in a state of change. While regulatory liberalisation is creating new opportunities in some jurisdictions, tightening legislation is closing down avenues in others. Our deep knowledge of the sector allows us to advise our clients on how to recognise, protect and optimise their opportunities within this shifting landscape.

Our gambling practice comprises lawyers drawn from across the firm, including our Commercial & Regulatory, Corporate, Tax, Dispute Resolution, Financial Services, EU & Competition and Intellectual Property practices and our expertise extends to all gambling products including betting, gaming, lotteries, prize competitions and promotions, both remote and land-based.

As well as years of experience in advising on gambling products, we have market leading financial services expertise which underpins our advice on payments issues and anti-money laundering.

With our experts across a network of 42 countries and long-standing relationships with local counsel in other jurisdictions, we are well placed to offer advice as new licensing regimes are introduced or legislation changes or on cross-border M&A. We can advise on the best jurisdiction for a client from both a regulatory and tax perspective. Whether a client wants to establish a new company, obtain a licence or needs market leading gambling tax advice, we provide a one-stop service.

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Law-Now: Gambling
Vis­it Law-Now for leg­al know-how and com­ment­ary
CMS In­ter­act­ive Guide to On­line Gambling Reg­u­la­tion...


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23 Jul 19
De­liv­er­ing for you in gambling
15 Oct 19
ASA rules Casumo ad was tar­geted ir­re­spons­ibly
On 9 Oc­to­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) con­cluded that a sponsored Google search res­ult for Casumo Ser­vices Lim­ited (“Casumo”) of­fer­ing free spins had been ir­re­spons­ibly...
February 2019
CMS Gambling Con­fer­ence 2019 In­tro­duc­tion
15 Oct 19
Gambling Com­mis­sion agrees £322,000 pack­age with Bet­fred for anti-money...
On 10 Oc­to­ber 2019, the Gambling Com­mis­sion (“Com­mis­sion”) an­nounced that it had reached a reg­u­lat­ory set­tle­ment with Pet­fre (Gibral­tar) Lim­ited, trad­ing as Bet­fred ( “Bet­fred”) in re­la­tion to...
February 2019
The re­la­tion­ship between sport and bet­ting
08 Oct 19
Gambling Com­mis­sion sets out its ex­pect­a­tions re­gard­ing li­censees...
The Gambling Com­mis­sion has is­sued a state­ment set­ting out its ex­pect­a­tions of li­censees who leave the Brit­ish mar­ket. The state­ment ap­plies to on­line and high street gambling busi­nesses choos­ing to leave...
February 2019
Cus­tom­er in­ter­ac­tions and the cur­rent reg­u­lat­ory en­vir­on­ment...
26 Sep 19
ASA Rul­ing on 32Red Ltd
On 25 Septem­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) in­vest­ig­ated two is­sues in re­la­tion to two sponsored on­line search en­gine ad­verts paid for by on­line casino 32Red Ltd, both of which...
February 2019
Find­ing a healthy reg­u­lat­ory bal­ance
25 Sep 19
UK Par­lia­ment­ary Com­mit­tee says ‘loot boxes’ should be con­sidered...
An in­quiry led by the Di­git­al, Cul­ture, Me­dia & Sport Com­mit­tee has con­cluded that the sale and pur­chase of loot boxes should be con­sidered gambling and there­fore reg­u­lated un­der the UK Gambling Act....
February 2019
Resolv­ing am­bi­gu­ity and en­sur­ing con­sist­ency
23 Sep 19
ASA Rul­ing on Bet­In­dex Ltd
On 18 Septem­ber 2019, the Ad­vert­ising Stand­ards Au­thor­ity (“ASA”) up­held a com­plaint against Bet­In­dex Ltd (“Bet­In­dex”) re­gard­ing a sponsored video avail­able on a so­cial video plat­form. The ASA...