CMS advised Eden Hotels, the owner of the American Hotel in Amsterdam, on several agreements including a franchise agreement in relation to the rebranding of the American Hotel to Hard Rock Hotel Amsterdam American, a brand of Hard Rock International.
Iconic Jugendstil building
The American Hotel at Leidseplein in Amsterdam is located in one of the most iconic Jugendstil buildings in the city. It will be the first hotel in the Netherlands to offer, as of April 2020, the characteristic Hard Rock atmosphere. The hotel will have 173 rooms and suites. All vintage decorative elements will remain intact, including the stained glass windows and murals, and will be decorated with typical Hard Rock memorabilia.
Family owned business
Eden Hotels is a family owned business that comprises 13 hotels with a unique character. Each hotel is rooted in its neighbourhood.
The CMS team comprised Roman Tarlavski, Jaap Loman, Herman Boersen, Etienne Cox and Marita van der Werff.