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Marketing Practice Regulation and Consumer Protection in the EC Member States and the US: "Country Report The Netherlands"

01/08/2002

Rogier de Vrey wrote "Country Report The Netherlands" in "Marketing Practice Regulation and Consumer Protection in the EC Member States and the US".

It is not possible to develop an unfair competition law for Europe without in-depth knowledge of the regulations of individual member states. The legal system of the United States serves as a fixed point of reference for reform considerations.

The common analytical framework for the creation of reports on the 16 countries is based on an understanding of unfair competition law as a marketing communications law, which is aimed not only at competitors, but also directly at consumers. This understanding allows a completely new approach to the analysis of the market behaviour of providers.

The central issue is the distinction between communication required and desired by the market and communication not desired by the state. Direct, long-distance and price communications are desirable in principle, while market communication that goes against the public interest or infringes existing laws needs to be restricted. The states are just as strongly united in principle as they are divided when it comes to the detail.

This book provides a comparative legal basis for the current debate on an unfair competition law for Europe.

Authors

Picture of Rogier de Vrey
Rogier de Vrey
Partner
Amsterdam