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Unibet’s sponsorship of the Royal Dutch Cycling Union


The recent sponsorship deal signed between the Royal Dutch Cycling Union ('KNWU') and the Swedish online betting company Unibet domiciled in Malta has led to much discussion and commotion in the Netherlands. Even politicians have got involved. At the time of the deal, Unibet did not have the necessary online gambling licence in the Netherlands. Nevertheless, the contract was signed.

The author looks at the consequences and at the pro's and con's of the sponsorship deal against the backdrop of the impending liberalisation of the gambling market in the Netherlands. Is the integrity of the KNWU and sports in the Netherlands at risk if agreements with online gambling companies like Unibet are allowed or tolerated?

WOGLR_2016_ February 2016_a.pdf
PDF 160.2 kB


Portrait of Michiel Dijk
Michiel van Dijk