Publications

On 12 July 2024, the "Regulation laying down harmonised rules on artificial intelligence" (the so-called AI Act) was published in the Official Journal of the European Union. After a long and complex journey that began in 2021 with the European Commission’s proposal of a draft AI Act, the regulation will now enter into 20 days after its publication, i.e. on August 2, 2024. As the world's first comprehensive law to regulate artificial intelligence, the AI Act aims to establish uniform requirements for the development and use of artificial intelligence in the European Union. With this adoption of the world’s most significant legislation on Artificial Intelligence, the EU is solidifying its position as a pioneer among global legislators. This initiative aims to establish and reinforce the EU’s role as a premier hub for AI while ensuring that AI development remains focused on human-centered and trustworthy principles. The AI Act aims to ensure that the marketing and use of AI systems and their outputs in the EU are consistent with fundamental rights under EU law, such as privacy, democracy, the rule of law and environmental sustainability. Adopting a dual approach, it outright prohibits AI systems deemed to pose unacceptable risks while imposing regulatory obligations on other AI systems and their outputs. The new regulation, which also aims to strike a fair balance between innovation and the protection of individuals, not only makes Europe a world leader in the regulation of this new technology, but also endeavours to create a legal framework that users of AI technologies will be able to comply with in order to make the most of this significant development opportunity. In this article we provide a first overview of the key points contained in the text of the AI Act that companies should be aware of in order to prepare for the implementing regulation.

The AI Act will enter into force on 01 August 2024 and will be applicable after 01 August 2026  months. However, some specific provisions will have different application dates, such as prohibitions on AI, that will apply from 01 February 2025  months after entry into force; or General Purpose AI models already on the market, which are given a compliance deadline of 12 months, i.e. until 01 August 2026. The AI Office was established on 21 February 2024 and the European Commission will oversee the issuance of at least 20 delegated acts. The AI Act’s implementation will be supported by an expert group formed to advise and assist the European Commission in avoiding overlaps with other EU regulations. Meanwhile, Member States must appoint at least one notifying authority and one market surveillance authority and communicate to the European Commission the identity of the competent authorities and the single point of contact. The next regulatory step appears to be focused on AI liability. On 14 December 2023, EU policymakers reached a political agreement on the amendment of the Product Liability Directive. This proposal aims to accommodate technological developments, notably covering digital products like software, including AI. The next proposal in line in the AI package is the Directive on the ad­apt­a­tion/har­mon­iz­a­tion of the rules on non-contractual civil liability to Artificial Intelligence (AI Liability Directive). Addressing issues of causality and fault related to AI systems, this directive proposal ensures that claimants can enforce appropriate remedies when suffering damages in fault-based scenarios. The draft was published on 28 September 2022 and is still pending to be considered by the European Parliament and Council of the European Union . Once adopted, EU Member States will be obliged to transpose its provisions into national law within a likely two-year timeframe. The enactment of the AI Act represents a pivotal step towards fostering a regulatory landscape, not only in the EU but worldwide, that balances innovation, trust, and accountability, ensuring that AI serves as driver of progress while safeguarding fundamental rights and societal values.

Codes of conduct (Chapter X, Art. 95)In order to foster ethical and reliable AI systems and to increase AI literacy among those involved in the development, operation and use of AI, the new AI Act mandates the AI Office and Member States to promote the development of codes of conduct for non-high-risk AI systems. These codes of conduct, which should take into account available technical solutions and industry best practices, would promote voluntary compliance with some or all of the mandatory requirements that apply to high-risk AI systems. Such voluntary guidelines should be consistent with the EU values and fundamental rights and address issues such as transparency, accountability, fairness, privacy and data governance, and human oversight. Furthermore, to be effective, such codes of conduct should be based on clear objectives and key performance indicators to measure the achievement of these objectives. Codes of conduct may be developed by individual AI system providers, deployers, or organizations representing them and should be developed in an inclusive manner, involving relevant stakeholders such as business and civil society organisations, academia, etc. The  European Commission will assess the impact and effectiveness of the codes of conduct within two years of the AI Act entering into application, and every three years thereafter. The aim is to encourage the application of requirements for high-risk AI systems to non-high-risk AI systems, and possibly other additional requirements for such AI systems (including in relation to environmental sustainability).