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Sports lmage Rights in The Netherlands


As the legendary Nike slogan said: 'Image Is Everything". Successful sportspersons are right up there with the famous actors, pop stars and other showbiz celebrities, as the commercial icons of our time. Even more so in this day and age of outer appearances and multimedia, the image of a sportsperson has become more than just the depiction of a sporting person - it has become a marketable asset often representing great value.

The International Sports Law Journal 2011 03 04 a
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