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Misleading representations of new "designer food"

6 December 2017

In a world of vegetarian cheeses, tofu butters and “Champagne beer” how can manufacturers represent their products without misleading consumers? Is a lab-grown beefburger still a beefburger if it contains no beef? Can a soy bean product be presented as vegetarian chicken? How can rice milk be labelled “milk” if it comes from a plant and not from an animal?

We are pleased to share our latest report on the Food & Beverage sector, which looks at the complex rules that govern food advertising and labelling across Europe and highlights crucial examples of how information communicated to consumers can be misleading.

In particular the report looks at:

  • The European legal framework on misleading commercial practices in the Food and Beverage sector
  • Recent judgments of the European Court of Justice
  • Examples of relevant national case law in Europe
  • Comparative advertising and the example of “Champagne beer”
  • How misleading names for foodstuffs can prevent the registration of trademarks
  • Labelling requirements for food imported to China
  • The consequences of Brexit on food labelling Law
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Misleading representations of new "designer food"
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Auteurs

Tom Heremans
Tom Heremans
Partner
Brussel
Michael Bauer
Dr. Michael Bauer
Partner
Brussels - EU Law Office
Heike Blank
Dr. Heike Blank
Partner
Cologne
Picture of Carlos Pena
Carlos Peña
Partner
Madrid
Lichtenstein
Dr. Falk Lichtenstein
Partner
Beijing
Picture of Paola Ghezzi
Paola Ghezzi
Partner
Rome
De foto van Mark Ziekman
Mark Ziekman
Partner
Amsterdam
Carter, Fiona
Fiona Carter
Nathalie Pétrignet
Nathalie Petrignet
Partner
Paris
Picture of Malgorzata Urbanska
Małgorzata Urbańska
Partner
Warsaw
Picture of Louise Wallace
Louise Wallace
Partner
London
Picture of Caroline Gaul
Caroline Gaul, LL.M.
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