06/08/2024
EIOPA Opinion on sustainability claims and greenwashing
The European Insurance and Occupational Pensions Authority ("EIOPA") recently published an Opinion on sustainability claims and greenwashing in the insurance and pensions sectors (the "Opinion"). In this Insurance Regulatory Alert, we elaborate on EIOPA's findings and summarise EIOPA's four principles to prevent parties within the insurance distribution chain from making misleading or unsubstantiated sustainability claims. EIOPA identified an increasing number of national competent authorities ("NCAs") (e.g. the Dutch Central Bank (DNB) and the Dutch Authority for the Financial Markets (AFM)) reporting potential greenwashing cases. NCAs in several Member States have already started to include the monitoring of sustainability claims and the risk of greenwashing in their supervisory activities, and have also issued guidelines to combat greenwashing.1EIOPA states that, despite these efforts, NCAs indicate that they face challenges, among others, due to the complex regulatory legal framework. The Opinion aims to establish a consistent approach to the supervision of sustainability claims and the tackling of greenwashing in the insurance sector across the EU. The Opinion outlines four principles for making sustainability claims. Specifically focussing on the insurance sector, we summarised these principles below:Principle 1: Sustainability claims by insurance providers must be accurate, precise, and truly representative of their actual practices and/or products. Insurance providers should avoid exaggeration, ambiguity, and misleading emphasis, ensuring that their sustainability claims align with the product's features and reflect the entity's genuine sustainability practices. Additionally, insurance distributors need to ensure that their claims match consumer sustainability considerations, providing disclosures that are clear, fair, and precise. Principle 2: Sustainability claims must be backed by clear reasoning, factual evidence, and well-defined processes. Insurance providers should only make sustainability claims they can adequately support with detailed plans, interim targets, and regular reporting. It is essential to explain and justify ESG ratings and sustainability-related terms in product names. Both insurance manufacturers and insurance distributors need to ensure that product features align with sustainability objectives and conduct thorough testing to confirm this alignment. Principle 3: This principle emphasises the importance of clear and accessible sustainability disclosures and encourages enhancements such as pop-up boxes to improve clarity. Sustainability claims and their substantiation must be visible, accessible, and understandable to all stakeholders2 within the insurance sector. Sustainability claims should be tailored to the target audience, using simple language and clear explanations. Online platforms, such as insurance providers’ websites or price comparison websites, should ensure that sustainability information is easily accessible, with user-friendly layouts. Insurance providers need to evaluate the effectiveness of their disclosures and ensure timely, mandatory disclosure to facilitate informed decision-making. Principle 4: Insurance providers should maintain current sustainability claims, promptly disclosing any significant changes with clear justifications. They must continually monitor and align their strategies, policies, and products to accurately reflect sustainability practices. If there are policy shifts requiring revision of sustainability claims, insurance providers should clearly explain these updates. Insurance manufacturers should monitor products against market sustainability goals, adjusting monitoring frequency based on their sustainability ambitions. Significant events impacting sustainability claims should prompt comprehensive product reviews and may require appropriate action. The Opinion can be found here. EIOPA's Opinion is complementary to EIOPA’s final report, containing practical guidance on applying the principles, with examples of good and bad practices (which can be found here). Contact If you have any questions about sustainability claims and greenwashing, please contact us. We would be pleased to discuss this topic with you in greater detail.1 In a previous Insurance Regulatory Alert, we discussed the guidelines for sustainability claims issued by the Dutch Authority for the Financial Markets (accessible in the Dutch language only) [Read here]. 2 According to the Opinion the term ‘stakeholder‘ can encompass various persons, such as consumers, insurance providers, supervisory authorities, general public, or other interested third parties.
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