In a world of vegetarian cheeses, tofu butters and “Champagne beer” how can manufacturers represent their products without misleading consumers? Is a lab-grown beefburger still a beefburger if it contains no beef? Can a soy bean product be presented as vegetarian chicken? How can rice milk be labelled “milk” if it comes from a plant and not from an animal?
We are pleased to share our latest report on the Food & Beverage sector, which looks at the complex rules that govern food advertising and labelling across Europe and highlights crucial examples of how information communicated to consumers can be misleading.
In particular the report looks at:
- The European legal framework on misleading commercial practices in the Food and Beverage sector
- Recent judgments of the European Court of Justice
- Examples of relevant national case law in Europe
- Comparative advertising and the example of “Champagne beer”
- How misleading names for foodstuffs can prevent the registration of trademarks
- Labelling requirements for food imported to China
- The consequences of Brexit on food labelling Law