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blowout&go confirmed as first Middle East member of CMS equIP programme

7 February 2018

Dubai, 07 January 2018. International law firm CMS is pleased to announce that blowout&go, the Middle East’s number one at-home hair and makeup service, has been selected to join the firm’s highly coveted equIP programme – the first Middle Eastern member to enlist in the scheme.

Founded in 2015, blowout&go works in close partnership with leading international beauty brands such as Balmain Hair, Christian Louboutin and ghd to provide a leading at-home hair and beauty service to many of Dubai’s high profile women from business women to celebrities and fashion labels. It is also the first beauty-tech company in the world to build and launch a truly ‘on demand’ and fully automated SAAS platform that automatically connects customers to stylists.

Co-Founder and CEO of blowout&go Ali Rafi has said “We are very proud at blowout&go to be the first Middle Eastern company to be part of the equIP programme. It is an honour to working with a firm that represents so many of the world’s leading tech companies.”

Mohammed Majid, partner at CMS in Dubai comments: “We are delighted to welcome our first Middle East member to equIP and blowout&go is a perfect fit for the programme, being a pure-play tech company that combines innovation with scalability. blowout&go have grown to become the Middle East's leading at-home hair and beauty supplier and we are excited to work with them to help them scale-up and support their ambitious growth plans.”

Rob Flaws, Head of Technology, Media and Telecoms for CMS in the Middle East comments: “blowout&go has built a truly unique and innovative tech platform, which combined with their collaborative and partnership based approach has really resonated with both key brands and clients in this sector. They have the perfect profile to benefit from the equIP model’s track record of taking regional success stories and growing them on an international scale”.

The CMS equIP programme works with tech start-ups to support their growth through legal advice, training and fundraising to help accelerate their growth potential. Since the programme’s establishment over two years ago, CMS has worked with over 50 of the UK’s leading start-up and tech disruptors. Many of its members have gone on to attract significant investment from key players in the market, including Spotify’s acquisition of audio detection technology maker Sonalytic and AI expert RAVN Systems’ sale to iManage.

Related people

Mohammed Majid
Robert Flaws