CMS Global Lifesciences Forum 2015

Shaping the future through innovation and collaboration

15/12/2015

On 9 November 2015, Lifesciences professionals from around the world gathered to discuss the industry’s hottest topics at the CMS Global Lifesciences Forum 2015. In this report, we summarise the challenges facing the sector today and the possible solutions offered to help you overcome them. Many of the industry experts also highlighted the need for continued innovation and reminded us that the future is already, at least partly, here.

Executive Summary

M&A activity: partnerships are the way forward

Following the economic downturn of 2008, the market had been in decline. We are, however, seeing recovery kick in. The pharmaceutical market now sees more risk for higher rewards as companies look at early stage assets to solve their competition issues. To flourish in the highly regulated, and fragmented, medical devices environment, companies must consolidate to grow. Suppliers need to offer the whole package on a global scale to stay competitive.

Liability and risk: compliance in a consumer-friendly market

The medical industry is under increasing legal pressure, particularly due to a consumer-friendly risk environment. We can see this from restrictive legislation and two recent landmark cases: the PIP (Poly Implant Prothèse) case, concerning a French company that supplied thousands of women with defective breast implants, and Boston Scientific which dealt with pacemakers and defibrillators. The dangers of liability costs are beginning to outweigh risk. It is important that manufacturers focus on compliance and spend more in the R&D phase to save money down the road.

The internet and smartphones: changing pharmaceutical marketing

Now that people are almost constantly online and more than half of all connected devices are smartphones, it has never been easier to understand consumer needs and reach them wherever they are. Google revealed that 1 in 20 searches is health-related, meaning there are huge opportunities in targeted advertising. With the smartphone revolution, an increasingly powerful new set of tools – from attachments that can diagnose an ear infection or track heart rhythms to an app that can monitor mental health – can complement our use of doctors, cut costs, speed up the pace of care and give more power to patients.

eHealth: the future is now

A number of devices that were once just science fiction are now being used in the Lifesciences sector. Surgeons can use Google Glass to see patients’ vital signs while they operate, smartwatches can track a whole host of variables and report back to the doctor, contact lenses can measure blood sugar levels and there is even a pill that can track basic bodily functions from inside the body.

Big data: changing diagnosis and treatment

With better technology comes a smarter use for the data produced. Computer scientists can now produce complex algorithms that allow for huge amounts of data to be analysed quickly. Such analysis allows doctors to diagnose and treat patients quickly without having to wait for data to be sent to a lab and returned. This does, however, have implications for data protection.

Nutraceuticals: an emerging sector

Nutraceuticals are nutritional products that provide health and medical benefits, and the market for them is growing. Unfortunately, a lack of global harmonisation is hindering innovation in the sector. Strict EU regulation and a precarious legal environment in the US means that cross-border marketing is a costly struggle.

Trade secrets: guidelines needed

EU regulation on trade secrets is changing. However, even if the new Directive is implemented, it still offers little in the way of concrete definitions and guidelines. The Directive will certainly also have an impact on the current discussion around publication of clinical trial data and the new European Medicines Agency (EMA) transparency policy.

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Authors

Picture of Ted Rhodes
Ted Rhodes
Partner
Picture of Hanson Sarah
Sarah Hanson
Partner
Picture of Gabriel Sidere
Gabriel Sidere
Managing Partner
Picture of Dora Petranyi
Dóra Petrányi
Partner
Picture of Leonid Zubarev
Leonid Zubarev
Senior Partner
Picture of Ales Lunder
Aleš Lunder
Partner
Picture of Radivoje Petrikic
Radivoje Petrikić
Partner
Picture of Patrick Sommer
Dr Patrick Sommer, H.E.E.
Partner
Picture of Laura Opilio
Laura Opilio
Partner
Picture of Mariano Bautista
Mariano Bautista
Partner
Picture of Olexander Martinenko
Olexander Martinenko
Senior Partner
Picture of Nick Beckett
Nick Beckett
Managing Partner
Picture of Samir Sayah
Samir Sayah
Managing Partner
Picture of Tom De Cordier
Tom De Cordier
Partner
Picture of Marco Lacaita
Marco Lacaita
Partner
Picture of Willem Hoorneman
Willem Hoorneman
Managing Partner
Picture of Egon Engin Deniz
Egon Engin-Deniz
Partner
Picture of Jean de La Hosseraye
Jean de la Hosseraye
Partner
Picture of Nedzida Salihovic-Whalen
Nedžida Salihović-Whalen
Partner
Picture of Julien Leclere
Julien Leclère
Managing Partner
Picture of Marija Musec
Marija Mušec
Partner
David Butts
David Butts
Managing Partner
Dr. Jens Wagner
Partner
Nicolas Zhu
Nicolas Zhu
Partner
Picture of Tomas Matejovsky
Tomáš Matĕjovský
Partner
Picture of Marc Veuillot
Marc Veuillot
Lawyer
Picture of Laurent Romano
Laurent Romano
Partner
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