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Egon Engin-Deniz
Partner

Egon Engin-Deniz

Languages
  • German
  • English

Egon Engin-Deniz is heading the Intellectual Property and Media Department of CMS in Vienna and the respective SEE offices. He is an IP lawyer and litigator with expertise in many areas. He is  leading expert in the fields of Life Sciences & Healthcare and TMC - Technology, Media & Telecommunications. Egon advises clients from a wide range of industries, including pharmaceutical and medical device companies, Biotech, Agroscience, food and foodstuff, IT and Telekoms and the Media Industry.

Egon has a high level of expertise in complex multi-jurisdictional litigation as well as in contentious and non-contentious trademark, domain and patent law, copyright law including access control law, distribution law and unfair competition law. Many of his case relate to Product Piracy Customs Action, online infringement, anti-counterfeiting as well as parallel trade litigation and trade secret protection.

Egon is a delegate of the International Trademark Association (INTA), a council member of MARQUES (the European Brand Owners Association) and now a member of the MARQUES Anti-Counterfeiting and Parallel Trade Team, a member of the programming committee of the IT-Rechtstag at the Vienna University of Economics and Business and a delegate of the European Communities Trademark Association (ECTA). Egon headed the Global CMS Intellectual Property Group from 2009 to 2014.

He is author of the recently published Commentary on Austrian, EU and International Trademark Law, (3rd edition Verlag Österreich, 2017, ed 2005, 2010); co- Author of "Großes Handbuch Wirtschaftsstrafrecht" on IP infringement, (ed Kert/Kodek, Manz 2016, 2nd edition 2021); co-author of the C.H. Beck Hart Nomos Commentary on Community Design Regulation (2015 and 2018) [ed Hasselblatt]; co-author of the C.H. Beck Hart Nomos Commentary in Community Trademarks (2015 and 2018) [ed Hasselblatt]; On news access rights (Handbuch Jan Sramek Verlag, 2008 and Festschrift Johannes Reich-Rohrwig, Manz, 2014); as well as co-author of Distribution and Marketing of Drugs (2015, 2013, 2018). He is a regular contributor to ecolex and GRURInt.

Egon teaches trademark law at the University of Vienna, Juridicum, at the Vienna University of Economics and Business Administration and other academic institutions. He was re-elected as an executive member of the board of both the Vienna and Federal Bar Associations in Austria, where he mainly deals with the implementation of European Law.

 

Awards & Recognitions
01
  • Quote
    ‘Team lead Egon Engin-Deniz: deep knowledge and quick with strategic advice. Very good risk assessment. Close to practice by drafting short and valuable C&D letters/briefs. 360 degree thinking and always full-picture orientated. Very recommended in complex litigation.’
    Legal 500, 2025
  • Quote
    "Egon Engin-Deniz is brilliant and detail oriented. He is very experienced and definitely the choice for contentious IP and strategic advice."
    Chambers Europe 2025
  • Quote
    "Egon Engin-Deniz is my go-to person at CMS. I very much enjoy working with him and appreciate the service he provides."
    Chambers Europe 2025
  • Quote
    "Egon Engin-Deniz has a well-deserved reputation as an excellent practitioner."
    Chambers Europe 2025
  • Quote
    "Egon Engin-Deniz is extremely friendly, competent, precise and fast. He is characterised by his special level of professionalism and his ability to respond precisely to the interests of the client."
    Chambers Europe, 2024
  • Quote
    "He is a great professional with a strong drive to solve the problem and to win!"
    Chambers Europe, 2024
  • Quote
    "Egon Engin-Deniz knows the law and jurisprudence in an excellent way."
    Chambers Europe, 2024
  • Quote
    „Egon Engin-Deniz is extremely friendly, competent, precise and fast. He is characterised by his special level of professionalism and his ability to respond precisely to the interests of the client.“
    Client feedback, Chambers Global 2024
  • Quote
    "[...] known on the market to deliver exceptionally well-rounded advice and has excellent strategic knowledge."
    WTR1000, 2024
  • Quote
    "He has as lot of experience and is powerful and effective."
    Chambers Europe, 2023

Relevant experience

  • Falco Private Trust, copyright process and strategic advice
  • Advising a major plant protection products company on patent and trademark litigation as well as product piracy
  • Advising the largest pay-TV group 
  • Copyright negotiations for a major telecommunications and IP-TV operator

Publications

Books:

  • Distribution & Marketing of Drugs3 (Thomson Reuters 2018), together with Patricia Kaindl and Gabriela Staber.
  • MSCHG: Markenschutzgesetz und weitere kennzeichenrechtliche Bestimmungen3 (Verlag Österreich 2017).

Book contributions:

  • Engin-Deniz in Kert/Kodek (Hrsg.), Großes Handbuchs Wirtschaftsstrafrecht, zu Schutzrechtsverletzungen (Kert/Kodek, Manz 2016, 2. Auflage 2021);
  • Engin-Deniz in Hasselblatt (ed.), Community Trade Mark Regulation2 Art. 82-84 (C. H. Beck, 2018).
  • Engin-Deniz in Hasselblatt (ed), Community Design Regulation2 Art. 59-61 (C. H. Beck, 2018).
  • Offences in industrial property cases, copyright and fair trading law, in Kert/Kodek (eds), Das große Handbuch Wirtschaftsstrafrecht (Manz, 2016).

Regular publications in ecolex and GRURInt. 

Memberships & Roles

  • Austrian Bar Association
  • Delegate International Trademark Association (INTA)
  • Delegate European Communities Trade Mark Association (ECTA)
  • Member MARQUES Cyberspace Team (European Brand Owners Association)
  • Executive Member of the Board of the Vienna Bar Association and the Federal Public Prosecutor's Office in Austria
  • Member of the Programming Committee of the IT Law Day at the Vienna University of Economics and Business Administration
  • 2009-2014 Head and Practice Head IP of the Pan-European CMS IP Group
  • Until 2008 State Commissioner for the Austrian collecting societies OeSTIG and LSG

Awards & Rankings

  • The Legal 500 2024 - Recommended Lawyer in Intellectual Property
  • Chambers & Partners 2024 - Band 2 in Intellectual Property
  • World Trademark Review 2023 - Silver in Intellectual Property/Trademark
  • Best Lawyers Ranking 2024 - Gewervlicher Rechtschutz
  • The Legal 500 2023 - Recommended Lawyer in TMT
  • IP Stars 2023 - Trademark star

Lectures list

  • Markenrecht in der Verfahrenspraxis, Lecture, Juridicum, University of Vienna (ongoing since 2011).
  • Trademark law, Lecture, Vienna University of Economics and Business Administration 
  • Lizenzverträge am Beispiel des MSchG, guest lecture in the course Praktische Vertragsgestaltung im Unternehmens- und Gesellschaftsrecht, Univ.-Prof. Dr. Reich-Rohrwig, University of Vienna (ongoing since 2006).
  • Speaker at national and international conferences in the fields of trademark, patent and copyright law.

Education

  • 1990 Dr. iur., Law, University of Vienna
  • 1988 Mag. iur, Law, University of Vienna
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