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Portrait of Egon Engin-Deniz

Egon Engin-Deniz

Partner

CMS Reich-Rohrwig Hainz
Rechtsanwälte GmbH
Gauermanngasse 2
1010 Vienna
Austria
Languages German, English
Intellectual Property

Egon Engin-Deniz is an IP lawyer and leading expert in the fields of Life Sciences & Healthcare and TMC - Technology, Media & Telecommunications. He heads the Intellectual Property and Media Department of CMS in Vienna.

Engin-Deniz has a high level of expertise in contentious and non-contentious trademark, domain and patent law, copyright law including access control law, distribution law and unfair competition law. His team specialises in prosecuting product piracy and examining parallel imports. He is also a recognised expert in handling cross-border litigation and in the field of licensing. 

Consistent with the substantial litigious activity, companies are also advised and represented strategically on naming, portfolio management and trademark, patent and licensing strategy (“cradle to grave”).

Together with his team, Engin-Deniz represents renowned international and Austrian companies from various industrial sectors with a focus on the pharmaceutical and medical products industry, agroscience, biotechnology, media companies as well as companies in the IT and consumer goods industries.

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He is held in high esteem by the Austrian market and is praised for his strong performance in trademark law.

Chambers Europe, 2015

Relevant experience

  • Falco Private Trust, copyright process and strategic advice
  • Advising a major plant protection products company on patent and trademark litigation as well as product piracy
  • Advising the largest pay-TV group 
  • Copyright negotiations for a major telecommunications and IP-TV operator
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Memberships & Roles

  • Delegate International Trademark Association (INTA)
  • Delegate European Communities Trade Mark Association (ECTA)
  • Member MARQUES Cyberspace Team (European Brand Owners Association)
  • Executive Member of the Board of the Vienna Bar Association and the Federal Public Prosecutor's Office in Austria
  • Member of the Programming Committee of the IT Law Day at the Vienna University of Economics and Business Administration
  • 2009-2014 Head and Practice Head IP of the Pan-European CMS IP Group
  • Until 2008 State Commissioner for the Austrian collecting societies OeSTIG and LSG
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Awards & Rankings

  • Who's Who Legal in the category IP Trademarks 2021
  • Best Lawyers Ranking 2020, Handelsblatt ranks Egon Engin-Deniz among the best lawyers in the field of intellectual property law
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Publications

Books:

  • Distribution & Marketing of Drugs3 (Thomson Reuters 2018), together with Patricia Kaindl and Gabriela Staber.
  • MSCHG: Markenschutzgesetz und weitere kennzeichenrechtliche Bestimmungen3 (Verlag Österreich 2017).

Book contributions:

  • Engin-Deniz in Hasselblatt (ed.), Community Trade Mark Regulation2 Art. 82-84 (C. H. Beck, 2018).
  • Engin-Deniz in Hasselblatt (ed), Community Design Regulation2 Art. 59-61 (C. H. Beck, 2018).
  • Offences in industrial property cases, copyright and fair trading law, in Kert/Kodek (eds), Das große Handbuch Wirtschaftsstrafrecht (Manz, 2016).
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Lectures list

  • Markenrecht in der Verfahrenspraxis, Lecture, Juridicum, University of Vienna (ongoing since 2011).
  • Lizenzverträge am Beispiel des MSchG, guest lecture in the course Praktische Vertragsgestaltung im Unternehmens- und Gesellschaftsrecht, Univ.-Prof. Dr. Reich-Rohrwig, University of Vienna (ongoing since 2006).
  • Speaker at national and international conferences in the fields of trademark, patent and copyright law.
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Education

  • 1990 Dr. iur., Law, University of Vienna
  • 1988 Mag. iur, Law, University of Vienna
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Life Sciences & Healthcare

Egon Engin-Deniz is a Life Sciences & Healthcare lawyer and leading expert in the fields of Intellectual Property and TMC - Technology, Media & Telecommunications.

Engin-Deniz has a high level of expertise in pharmaceutical, medical device and blood safety law, contentious and non-contentious trademark, domain and patent and protection certificate law, copyright law including access control law, distribution and unfair competition law. His team specialises in prosecuting product piracy and examining parallel imports and drug labelling. He is also a recognised expert in handling transnational disputes and in the field of licensing.

Synonymous with the very pronounced litigious activity, companies are also advised and represented strategically on naming, portfolio management, as well as trademark, patent and licensing strategy ("cradle to grave"). 

Together with his team, he represents renowned international and Austrian companies with a focus on the pharmaceutical and medical products industry, agroscience and biotechnology.

more less

Relevant experience

  • Falco Private Trust, copyright process and strategic advice
  • Advising a major plant protection products company on patent and trademark litigation as well as product piracy
  • Advising the largest pay-TV group 
  • Copyright negotiations for a major telecommunications and IP-TV operator
more less

Memberships & Roles

  • Delegate International Trademark Association (INTA)
  • Delegate European Communities Trade Mark Association (ECTA)
  • Member MARQUES Cyberspace Team (European Brand Owners Association)
  • Executive Member of the Board of the Vienna Bar Association and the Federal Public Prosecutor's Office in Austria
  • Member of the Programming Committee of the IT Law Day at the Vienna University of Economics and Business Administration
  • 2009-2014 Head and Practice Head IP of the Pan-European CMS IP Group
  • Until 2008 State Commissioner for the Austrian collecting societies OeSTIG and LSG
more less

Awards & Rankings

  • Who's Who Legal in the category IP Trademarks 2021
  • Best Lawyers Ranking 2020, Handelsblatt ranks Egon Engin-Deniz among the best lawyers in the field of intellectual property law
more less

Publications

Books:

  • Distribution & Marketing of Drugs3 (Thomson Reuters 2018), together with Patricia Kaindl and Gabriela Staber.
  • MSCHG: Markenschutzgesetz und weitere kennzeichenrechtliche Bestimmungen3 (Verlag Österreich 2017).

Book contributions:

  • Engin-Deniz in Hasselblatt (ed.), Community Trade Mark Regulation2 Art. 82-84 (C. H. Beck, 2018).
  • Engin-Deniz in Hasselblatt (ed), Community Design Regulation2 Art. 59-61 (C. H. Beck, 2018).
  • Offences in industrial property cases, copyright and fair trading law, in Kert/Kodek (eds), Das große Handbuch Wirtschaftsstrafrecht (Manz, 2016).
more less

Lectures list

  • Markenrecht in der Verfahrenspraxis, Lecture, Juridicum, University of Vienna (ongoing since 2011).
  • Lizenzverträge am Beispiel des MSchG, guest lecture in the course Praktische Vertragsgestaltung im Unternehmens- und Gesellschaftsrecht, Univ.-Prof. Dr. Reich-Rohrwig, University of Vienna (ongoing since 2006).
  • Speaker at national and international conferences in the fields of trademark, patent and copyright law.
more less

Education

  • 1990 Dr. iur., Law, University of Vienna
  • 1988 Mag. iur, Law, University of Vienna
more less
TMC - Technology, Media & Communications

Egon Engin-Deniz is a lawyer for TMC - Technology, Media & Telecommunications and a leading expert in the fields of intellectual property and life sciences & healthcare

Engin-Deniz has a high level of expertise in contentious and non-contentious trademark, domain and patent law, copyright law including access control law, distribution and fair trading law as well as regulatory media law. His team specialises in the prosecution of product and signal piracy and the examination of parallel imports. He is also a recognised expert in handling cross-border litigation and in the field of licensing.

Consistent with the substantial litigious activity, companies are also advised and represented strategically on naming, portfolio management, as well as trademark, patent and licensing strategy ("cradle to grave").

Together with his team, he represents well-known international and Austrian companies from various industry sectors with a focus on media companies, rights agencies and companies in the IT industry.

more less

Relevant experience

  • Falco Private Trust, copyright process and strategic advice
  • Advising a major plant protection products company on patent and trademark litigation as well as product piracy
  • Advising the largest pay-TV group 
  • Copyright negotiations for a major telecommunications and IP-TV operator
more less

Memberships & Roles

  • Delegate International Trademark Association (INTA)
  • Delegate European Communities Trade Mark Association (ECTA)
  • Member MARQUES Cyberspace Team (European Brand Owners Association)
  • Executive Member of the Board of the Vienna Bar Association and the Federal Public Prosecutor's Office in Austria
  • Member of the Programming Committee of the IT Law Day at the Vienna University of Economics and Business Administration
  • 2009-2014 Head and Practice Head IP of the Pan-European CMS IP Group
  • Until 2008 State Commissioner for the Austrian collecting societies OeSTIG and LSG
more less

Awards & Rankings

  • Who's Who Legal in the category IP Trademarks 2021
  • Best Lawyers Ranking 2020, Handelsblatt ranks Egon Engin-Deniz among the best lawyers in the field of intellectual property law
more less

Publications

Books:

  • Distribution & Marketing of Drugs3 (Thomson Reuters 2018), together with Patricia Kaindl and Gabriela Staber.
  • MSCHG: Markenschutzgesetz und weitere kennzeichenrechtliche Bestimmungen3 (Verlag Österreich 2017).

Book contributions:

  • Engin-Deniz in Hasselblatt (ed.), Community Trade Mark Regulation2 Art. 82-84 (C. H. Beck, 2018).
  • Engin-Deniz in Hasselblatt (ed), Community Design Regulation2 Art. 59-61 (C. H. Beck, 2018).
  • Offences in industrial property cases, copyright and fair trading law, in Kert/Kodek (eds), Das große Handbuch Wirtschaftsstrafrecht (Manz, 2016).
more less

Lectures list

  • Markenrecht in der Verfahrenspraxis, Lecture, Juridicum, University of Vienna (ongoing since 2011).
  • Lizenzverträge am Beispiel des MSchG, guest lecture in the course Praktische Vertragsgestaltung im Unternehmens- und Gesellschaftsrecht, Univ.-Prof. Dr. Reich-Rohrwig, University of Vienna (ongoing since 2006).
  • Speaker at national and international conferences in the fields of trademark, patent and copyright law.
more less

Education

  • 1990 Dr. iur., Law, University of Vienna
  • 1988 Mag. iur, Law, University of Vienna
more less

Feed

13/09/2022
Open secrets? Guard­ing value in the in­tan­gible eco­nomy
Some leaks can’t be fixed “Con­fid­en­tial in­form­a­tion is like an ice cube... give it to the party who has no re­fri­ger­at­or or will not agree to keep it in one, and by the time of the tri­al you have just a pool of wa­ter.” This, from the so-called Spycatch­er case (1987), ap­plies well to cor­por­ate as­sets: fail to store them cor­rectly and all you might have left is an ex­pens­ive mess.The con­sequences of even a minor ex­pos­ure of a trade secret can be huge. As this re­port re­veals, the pro­tec­tion of trade secrets is rightly re­cog­nised by most seni­or ex­ec­ut­ives as a pri­or­ity is­sue. But the re­search also re­veals gaps that leave com­pan­ies un­ne­ces­sar­ily ex­posed to risks. The top named threats – cy­ber­se­cur­ity at­tacks and em­ploy­ee leaks – res­on­ate with what we see im­pact­ing our cli­ents. In­creased home and re­mote work­ing is strain­ing se­cur­ity meas­ures and em­ploy­ee loy­alty. Ad­ded to this, an ‘in­nov­ate or die’ at­ti­tude in highly-com­pet­it­ive sec­tors can mo­tiv­ate new join­ers to ar­rive with ques­tion­able ma­ter­i­al from their pre­vi­ous em­ploy­er, or worse: out­right theft between com­pet­it­ors. But while it is easy to fo­cus on the lurk­ing threats from weakened cy­ber se­cur­ity and dis­gruntled em­ploy­ees – and they are im­port­ant – there are more routine ac­tions a com­pany can take to safe­guard its secrets than just up­dat­ing its IT sys­tems or the em­ploy­ee hand­book. Com­monly, those who most need our help already have a trade secrets policy but have not prop­erly im­ple­men­ted it in re­la­tion to the secret in ques­tion. Or the policy has not been up­dated to re­flect the in­tan­gible as­sets the busi­ness now owns. Or pro­tec­tion was taken for gran­ted.With trade secrets – which for many busi­nesses are stra­tegic­ally more im­port­ant than a pub­lic pat­ent port­fo­lio – it is al­ways cost­li­er and messi­er to find solu­tions after a theft or a leak. Identi­fy­ing the trade secrets and the threats posed to them, com­bined with rig­or­ous in­tern­al pro­cesses and well-draf­ted con­tracts, can help pre­vent such prob­lems from hap­pen­ing. Harder, but just as ne­ces­sary, is en­ga­ging hearts and minds in cor­por­ate cul­ture, to know why trade secrets are im­port­ant, why we are all are re­spons­ible for pro­tect­ing them, and what may hap­pen if we do not (to both the com­pany and the in­di­vidu­al). In our ex­per­i­ence, the busi­nesses with the strongest de­fences have not only thought stra­tegic­ally about their in­tan­gible as­sets and how best to pro­tect them but are also pre­pared for the worst. The trick to avoid­ing an as­set be­com­ing a crisis is to be wise be­fore the event.
08/09/2022
Can­nabis law and le­gis­la­tion in Aus­tria
Med­ic­al use Ac­cord­ing to the Ad­dict­ive Drugs Act, only the Aus­tri­an Agency for Health and Food Safety (AGES; su­per­vised by the Aus­tri­an Fed­er­al Min­istry of La­bour, So­cial Af­fairs, Health and Con­sumer...
07/06/2022
Trade secret laws and reg­u­la­tions in Aus­tria
Gen­er­al 1. Has the Dir­ect­ive (EU) 2016/943 of the European Par­lia­ment and of the Coun­cil of 8 June 2016 on the pro­tec­tion of un­dis­closed know-how and busi­ness in­form­a­tion (trade secrets) against their...
Comparable
12/10/2021
On­line gambling law and reg­u­la­tion in Aus­tria
06/09/2021
Trans­fer of IP rights in the EU
Pat­ents: As­sign­ment 1. How may a pat­ent be as­signed (by law and/or trans­ac­tion) and is it re­quired to re­cord the as­sign­ment in the na­tion­al pat­ent re­gister to be­come ef­fect­ive?  N/A 2. Which form­al­it­ies...
Comparable
15/07/2021
Fals­i­fied Medi­cines Dir­ect­ive: Fol­low-up on the new Anti-Tam­per­ing-Device...
The European Com­mis­sion Del­eg­ated Reg­u­la­tion (EU) 2016/161 in­tro­duced the Unique Iden­ti­fi­er (UI) and the Anti-Tam­per­ing-Device as anti-coun­ter­feit­ing pro­tec­tion mech­an­isms and to en­sure that the product...
07/07/2021
CMS Part­ner Egon En­gin-Den­iz ranked as one of "The World's Lead­ing Pat­ent...
The "IAM" guide has re­cently been pub­lished and we are de­lighted to an­nounce that our Part­ner Egon En­gin-Den­iz has been ranked as one of “The World’s Lead­ing Pat­ent Pro­fes­sion­als 2021” in the "IAM...
31/05/2021
CMS Net­work Shar­ing 4.5
On the brink of a new gen­er­a­tion
17/02/2021
Com­puls­ory li­cens­ing in Aus­tria
1. What is the defin­i­tion of com­puls­ory li­cens­ing? A com­puls­ory li­cence is a re­stric­tion of the ef­fect of a pat­ent right. The con­sequence of such a lim­it­a­tion is that the own­er of the right can­not or...
Comparable
16/02/2021
5G reg­u­la­tion and law in Aus­tria
1. What is the state of 5G de­ploy­ment in your coun­try? Aus­tri­an auc­tioned 5G fre­quen­cies in 2019 and 2020, mainly to ma­jor op­er­at­ors A1, Hutchis­on Drei and Magenta Telekom, but also to smal­ler, re­gion­al...
Comparable
11/02/2021
The up­dated CMS Ex­pert Guide to 5G is here!
In 2020, we up­dated our CMS Ex­pert Guide to 5G a total of three times, and 2021 will also be dom­in­ated by 5G! Ex­perts agree: 5G is not just an­oth­er “G”; 5G will change the way we com­mu­nic­ate for the...
05/10/2020
CMS sup­ports OeNB as it sets course for fu­ture-proof pay­ments in Aus­tria
Over the past one and a half years, to­geth­er with Pay­ment Ser­vices Aus­tria (PSA), the Oes­ter­reichis­che Na­tion­al­bank (OeNB) (the Aus­tri­an Cent­ral Bank) has laid the found­a­tion for mod­ern­ising the pro­cessing...