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Portrait of Egon Engin-Deniz

Egon Engin-Deniz

Partner
Attorney-at-law for intellectual property

CMS Reich-Rohrwig Hainz
Rechtsanwälte GmbH
Gauermanngasse 2
1010 Vienna
Austria
Languages German, English
Intellectual Property

Specialisation in intellectual property law

Egon Engin-Deniz is an attorney-at-law for intellectual property law and a leading expert in the fields of Life Sciences & Healthcare and TMC - Technology, Media & Telecommunications. He heads the Intellectual Property and Media Department of CMS in Vienna.

He has extensive expertise in contentious and non-contentious trademark, domain and patent law, copyright including access control law, distribution and unfair competition law. His team specialises in the prosecution of product piracy and the examination of parallel imports. Egon Engin-Deniz is a recognised expert in cross-border litigation and licensing.

Alongside the very strong litigation activity, companies are also strategically advised and represented (“cradle to grave”) in naming, portfolio management, trademark, patent and licensing strategies.

Industries

Together with his team, he represents well-known international and Austrian companies from various industrial sectors with a focus on the pharmaceutical and medical device industry, agroscience, biotechnology, media companies, as well as companies in the IT and consumer goods industry.

Lecturing activities

Egon Engin-Deniz teaches trademark law at the University of Vienna Law Department and at the Vienna University of Economics and Business Administration and lectures at national and international conferences in the fields of trademark, patent and copyright law.

Roles

Egon Engin-Deniz was recently re-elected Executive Member of the Board of the Vienna Bar Association and of the Austrian Federal Prosecutor's Office, where he mainly deals with the implementation of European law.

From 2009-2014 he headed the Practice Head IP of the Pan-European CMS IP Group, is a delegate of the International Trademark Association (INTA), the European Communities Trade Mark Association (ECTA), a member of the Council of MARQUES and Anti-Counterfeiting Team Member (European Brand Owners Association) and now a member of the MARQUES Anti-Counterfeiting and Parallel Trade Team, a member of the Programming Committee of the IT Law Day at the Vienna University of Economics and Business.

Until 2008, he was state commissioner for the Austrian collecting societies OeSTIG and LSG.

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He is held in high esteem by the Austrian market and is praised for his strong performance in trademark law.

Chambers Europe, 2015

Relevant experience

  • Private Trust of a famous Austrian singer, copyright litigation and strategic counselling.
  • One of the largest crop protection corporations in patent and trademark litigation and product piracy.
  • The largest Pay-TV group in media, copyright and IP litigation and counselling.
  • A large telecom company and IP-TV operator in copyright litigation.
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Memberships & Roles

  • International Trademark Association (INTA)
  • European Communities Trade Mark Association (ECTA)
  • MARQUES Cyberspace Team (the European Brand Owners Association)
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Publications

  • Markenschutzgesetz und weitere kennzeichenrechtliche Bestimmungen (The Trademark Law and other Laws governing Trademark Identifications, German publication), 3rd edition, 2017, Austria Publishing
  • Neue Entwicklungen im Recht der Kurzberichterstattung, FS Reich-Rohrwig (New Developments in the Law on Short Report Formats, FS Reich-Rohrwig, German publication), Manz Publishing, 2014
  • Co-author in Hasselblatt Journal, European Union Trademark Regulation (2nd edition 2018), Beck Nomos
  • Co-author in Hasselblatt Journal, Community Resign Regulation Law (2nd edition 2018), Beck Nomos
  • Co-author in Kodek Journal, Commercial Criminal Law, 2016, Manz Publishing
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Lectures list

  • Lecturer at national and international symposiums on the subjects of trademark, patent and copyright law
  • Visiting lecturer in trademark law at the University of Vienna Law School
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Education

  • 1990 - Dissertation and LLD, University of Vienna
  • 1988 - Master in Law, University of Vienna
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Life Sciences & Healthcare

Specialisation in Life Sciences & Healthcare

Egon Engin-Deniz is an attorney-at-law for Life Sciences & Healthcare and a leading expert in the fields of Intellectual Property and TMC - Technology, Media & Telecommunications. He heads the Intellectual Property Department of CMS in Vienna.

He has extensive expertise in pharmaceutical, medical device and blood safety law as well as in contentious and non-contentious trademark, domain and patent law, protection certificate law, copyright law including access control law, distribution law and unfair competition law. His team specialises in the prosecution of product piracy and the investigation of parallel imports and drug labelling. Egon Engin-Deniz is a recognised expert in cross-border litigation and licensing.

Alongside his strong litigation activity, companies are also strategically advised and represented (“cradle to grave”) in naming, portfolio management, as well as trademark, patent and licensing strategies.

Industries

Together with his team, he represents well-known international and Austrian companies with a focus on the pharmaceutical and medical device industries, agro-science and biotechnology.

Lectures

Egon Engin-Deniz teaches trademark law at the University of Vienna, Department of Law, at the Vienna University of Economics and Business Administration and lectures at national and international conferences in the fields of trademark, patent and copyright law.

Roles

Egon Engin-Deniz was recently re-elected Executive Member of the Board of the Vienna Bar Association and of the Austrian Federal Prosecutor’s Office, where he mainly deals with the implementation of European law.

From 2009-2014 he headed the Practice Head IP of the Pan-European CMS IP Group, is a delegate of the International Trademark Association (INTA), the European Communities Trade Mark Association (ECTA), a member of the Council of MARQUES and Anti-Counterfeiting Team Member (European Brand Owners Association) and now a member of the MARQUES Anti-Counterfeiting and Parallel Trade Team, a member of the Programming Committee of the IT Law Day at the Vienna University of Economics and Business.

Until 2008, he was state commissioner for the Austrian collecting societies OeSTIG and LSG.

more less

Memberships & Roles

  • International Trademark Association (INTA)
  • European Communities Trade Mark Association (ECTA)
  • MARQUES Cyberspace Team (the European Brand Owners Association)
more less

Publications

  • Markenschutzgesetz und weitere kennzeichenrechtliche Bestimmungen (The Trademark Law and other Laws governing Trademark Identifications, German publication), 3rd edition, 2017, Austria Publishing
  • Neue Entwicklungen im Recht der Kurzberichterstattung, FS Reich-Rohrwig (New Developments in the Law on Short Report Formats, FS Reich-Rohrwig, German publication), Manz Publishing, 2014
  • Co-author in Hasselblatt Journal, European Union Trademark Regulation (2nd edition 2018), Beck Nomos
  • Co-author in Hasselblatt Journal, Community Resign Regulation Law (2nd edition 2018), Beck Nomos
  • Co-author in Kodek Journal, Commercial Criminal Law, 2016, Manz Publishing
more less

Lectures list

  • Lecturer at national and international symposiums on the subjects of trademark, patent and copyright law
  • Visiting lecturer in trademark law at the University of Vienna Law School
more less

Education

  • 1990 - Dissertation and LLD, University of Vienna
  • 1988 - Master in Law, University of Vienna
more less
TMC - Technology, Media & Communications

Specialisation TMC (technology, media & telecommunications)

Egon Engin-Deniz is an attorney-at-law for TMC - Technology, Media & Telecommunications and a leading expert in the fields of Intellectual Property and Life Sciences & Healthcare. He heads the Intellectual Property and Media department of CMS in Vienna.

He has extensive expertise in contentious and non-contentious trademark, domain and patent law, copyright including access control law, distribution and unfair competition law. His team specialises in the prosecution of product piracy and the examination of parallel imports. Egon Engin-Deniz is a recognised expert in cross-border litigation and licensing.

Alongside the very strong litigation activity, companies are also strategically advised and represented (“cradle to grave”) in naming, portfolio management, trademark, patent and licensing strategies.

Industries

Together with his team, he represents well-known international and Austrian companies from various industrial sectors with a focus on the pharmaceutical and medical device industry, agroscience, biotechnology, media companies, as well as companies in the IT and consumer goods industry.

Lecturing activities

Egon Engin-Deniz teaches trademark law at the University of Vienna Law Department and at the Vienna University of Economics and Business Administration and lectures at national and international conferences in the fields of trademark, patent and copyright law.

Roles

Egon Engin-Deniz was recently re-elected Executive Member of the Board of the Vienna Bar Association and of the Austrian Federal Prosecutor's Office, where he mainly deals with the implementation of European law.

From 2009-2014 he headed the Practice Head IP of the Pan-European CMS IP Group, is a delegate of the International Trademark Association (INTA), the European Communities Trade Mark Association (ECTA), a member of the Council of MARQUES and Anti-Counterfeiting Team Member (European Brand Owners Association) and now a member of the MARQUES Anti-Counterfeiting and Parallel Trade Team, a member of the Programming Committee of the IT Law Day at the Vienna University of Economics and Business.

Until 2008, he was state commissioner for the Austrian collecting societies OeSTIG and LSG.

more less

Memberships & Roles

  • International Trademark Association (INTA)
  • European Communities Trade Mark Association (ECTA)
  • MARQUES Cyberspace Team (the European Brand Owners Association)
more less

Publications

  • Markenschutzgesetz und weitere kennzeichenrechtliche Bestimmungen (The Trademark Law and other Laws governing Trademark Identifications, German publication), 3rd edition, 2017, Austria Publishing
  • Neue Entwicklungen im Recht der Kurzberichterstattung, FS Reich-Rohrwig (New Developments in the Law on Short Report Formats, FS Reich-Rohrwig, German publication), Manz Publishing, 2014
  • Co-author in Hasselblatt Journal, European Union Trademark Regulation (2nd edition 2018), Beck Nomos
  • Co-author in Hasselblatt Journal, Community Resign Regulation Law (2nd edition 2018), Beck Nomos
  • Co-author in Kodek Journal, Commercial Criminal Law, 2016, Manz Publishing
more less

Lectures list

  • Lecturer at national and international symposiums on the subjects of trademark, patent and copyright law
  • Visiting lecturer in trademark law at the University of Vienna Law School
more less

Education

  • 1990 - Dissertation and LLD, University of Vienna
  • 1988 - Master in Law, University of Vienna
more less

Feed

15/07/2021
Fals­i­fied Medi­cines Dir­ect­ive: Fol­low-up on the new Anti-Tam­per­ing-Device...
The European Com­mis­sion Del­eg­ated Reg­u­la­tion (EU) 2016/161 in­tro­duced the Unique Iden­ti­fi­er (UI) and the Anti-Tam­per­ing-Device as anti-coun­ter­feit­ing pro­tec­tion mech­an­isms and to en­sure that the product...
07/07/2021
CMS Part­ner Egon En­gin-Den­iz ranked as one of "The World's Lead­ing Pat­ent...
The "IAM" guide has re­cently been pub­lished and we are de­lighted to an­nounce that our Part­ner Egon En­gin-Den­iz has been ranked as one of “The World’s Lead­ing Pat­ent Pro­fes­sion­als 2021” in the "IAM...
09/06/2021
Open secrets? Guard­ing value in the in­tan­gible eco­nomy
Some leaks can’t be fixed “Con­fid­en­tial in­form­a­tion is like an ice cube... give it to the party who has no re­fri­ger­at­or or will not agree to keep it in one, and by the time of the tri­al you have just a pool of wa­ter.” This, from the so-called Spycatch­er case (1987), ap­plies well to cor­por­ate as­sets: fail to store them cor­rectly and all you might have left is an ex­pens­ive mess.The con­sequences of even a minor ex­pos­ure of a trade secret can be huge. As this re­port re­veals, the pro­tec­tion of trade secrets is rightly re­cog­nised by most seni­or ex­ec­ut­ives as a pri­or­ity is­sue. But the re­search also re­veals gaps that leave com­pan­ies un­ne­ces­sar­ily ex­posed to risks. The top named threats – cy­ber­se­cur­ity at­tacks and em­ploy­ee leaks – res­on­ate with what we see im­pact­ing our cli­ents. In­creased home and re­mote work­ing is strain­ing se­cur­ity meas­ures and em­ploy­ee loy­alty. Ad­ded to this, an ‘in­nov­ate or die’ at­ti­tude in highly-com­pet­it­ive sec­tors can mo­tiv­ate new join­ers to ar­rive with ques­tion­able ma­ter­i­al from their pre­vi­ous em­ploy­er, or worse: out­right theft between com­pet­it­ors. But while it is easy to fo­cus on the lurk­ing threats from weakened cy­ber se­cur­ity and dis­gruntled em­ploy­ees – and they are im­port­ant – there are more routine ac­tions a com­pany can take to safe­guard its secrets than just up­dat­ing its IT sys­tems or the em­ploy­ee hand­book. Com­monly, those who most need our help already have a trade secrets policy but have not prop­erly im­ple­men­ted it in re­la­tion to the secret in ques­tion. Or the policy has not been up­dated to re­flect the in­tan­gible as­sets the busi­ness now owns. Or pro­tec­tion was taken for gran­ted.With trade secrets – which for many busi­nesses are stra­tegic­ally more im­port­ant than a pub­lic pat­ent port­fo­lio – it is al­ways cost­li­er and messi­er to find solu­tions after a theft or a leak. Identi­fy­ing the trade secrets and the threats posed to them, com­bined with rig­or­ous in­tern­al pro­cesses and well-draf­ted con­tracts, can help pre­vent such prob­lems from hap­pen­ing. Harder, but just as ne­ces­sary, is en­ga­ging hearts and minds in cor­por­ate cul­ture, to know why trade secrets are im­port­ant, why we are all are re­spons­ible for pro­tect­ing them, and what may hap­pen if we do not (to both the com­pany and the in­di­vidu­al). In our ex­per­i­ence, the busi­nesses with the strongest de­fences have not only thought stra­tegic­ally about their in­tan­gible as­sets and how best to pro­tect them but are also pre­pared for the worst. The trick to avoid­ing an as­set be­com­ing a crisis is to be wise be­fore the event.Tom Scourfield, Co-Head, In­tel­lec­tu­al Prop­erty Group, CMS
08/06/2021
Trade secrets in Aus­tria
Gen­er­al 1. Has the Dir­ect­ive (EU) 2016/943 of the European Par­lia­ment and of the Coun­cil of 8 June 2016 on the pro­tec­tion of un­dis­closed know-how and busi­ness in­form­a­tion (trade secrets) against their...
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04/06/2021
On the Pulse
Wel­come to ‘On the Pulse’ de­livered by the Glob­al Life Sci­ences & Health­care Sec­tor Group A video/pod­cast series, On the Pulse, brings to­geth­er CMS law­yers and ex­perts to dis­cuss key in­dustry top­ics...
31/05/2021
CMS Net­work Shar­ing 4.5
On the brink of a new gen­er­a­tion
13/05/2021
Can­nabis law and le­gis­la­tion in Aus­tria
Med­ic­al use Ac­cord­ing to the Ad­dict­ive Drugs Act, only the Aus­tri­an Agency for Health and Food Safety (AGES; su­per­vised by the Aus­tri­an Fed­er­al Min­istry of La­bour, So­cial Af­fairs, Health and Con­sumer...
17/02/2021
Com­puls­ory li­cens­ing in Aus­tria
1. What is the defin­i­tion of com­puls­ory li­cens­ing? A com­puls­ory li­cence is a re­stric­tion of the ef­fect of a pat­ent right. The con­sequence of such a lim­it­a­tion is that the own­er of the right can­not or...
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16/02/2021
5G reg­u­la­tion and law in Aus­tria
1. What is the state of 5G de­ploy­ment in your coun­try? Aus­tri­an auc­tioned 5G fre­quen­cies in 2019 and 2020, mainly to ma­jor op­er­at­ors A1, Hutchis­on Drei and Magenta Telekom, but also to smal­ler, re­gion­al...
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11/02/2021
The up­dated CMS Ex­pert Guide to 5G is here!
In 2020, we up­dated our CMS Ex­pert Guide to 5G a total of three times, and 2021 will also be dom­in­ated by 5G! Ex­perts agree: 5G is not just an­oth­er “G”; 5G will change the way we com­mu­nic­ate for the...
21/12/2020
On­line gambling law and reg­u­la­tion in Aus­tria
11/11/2020
Trans­fer of IP rights in the EU
Pat­ents: As­sign­ment 1. How may a pat­ent be as­signed (by law and/or trans­ac­tion) and is it re­quired to re­cord the as­sign­ment in the na­tion­al pat­ent re­gister to be­come ef­fect­ive?  N/A 2. Which form­al­it­ies...
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