New Implementing Regulation on the Law on the Protection of Consumer Rights and Interests

On 19 March 2024, the State Council of the People’s Republic of China issued the Implementing Regulation on the Law of the People's Republic of China on the Protection of Consumer Rights and Interests (“Regulation”). It will take effect on 1 July 2024. The aim is to better adapt the consumer protection laws to the fast-changing business environment and to respond to the concerns in the implementation of the Law on the PRC on the Protection of Consumer Rights and Interests revised in 2013.

The aspects covered include product liability, unfair trade practices, contractual issues and personal information rules. Also, topics, such as refund of advance payments, live streaming sales, control of online video games for minors etc. are included in the Regulation.

Please see our newsletter with a brief on some key issues.